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VS, stop trying make underwear as regular clothes happen IT'S NOT GOING TO HAPPEN. It's been years, damn, let it go.

I truly don’t understand why VS doesn’t bring back their clothing line since it seems that’s what they’re actually interested in designing and selling. :rofl: 

VS Investor Statement (updated)

 

Spoiler

 

 

 

L Brands, Inc. (NYSE:LB) reported net sales increased 4 percent to  $751.6 million for the four weeks ended May 5, 2018, compared to net sales of $719.6 million for the four weeks ended April 29, 2017.  Comparable sales for the four weeks ended May 5, 2018, were flat compared to the four weeks ended May 6, 2017, and were negatively impacted by the earlier Easter holiday this year by about 3 percentage points. 

The company reported net sales of $2.626 billion for the first quarter ended May 5, 2018, an increase of 8 percent compared to sales of $2.437 billion for the quarter ended April 29, 2017.  Comparable sales for the first quarter ended May 5, 2018, increased 3 percent compared to the thirteen weeks ended May 6, 2017.

The company expects to report first quarter earnings per share at the lower end of its previous guidance of
$0.15 to $0.20.

 

In the Victoria’s Secret business, while we continue to see growth in our direct channel (an 18%
increase in go-forward merchandise categories), store sales continue to be challenging despite increased
marketing and promotion (store-only comps for go-forward merchandise categories declined 6% in
2017). Victoria’s Secret is working to correct its merchandise mix. Adjusted operating income for the
Victoria’s Secret segment declined 23% in 2017.
• Our PINK business achieved a mid-single digit sales increase for the year, as good growth in the
bra and panty business was offset by a decline in the loungewear business. We are leveraging our
speed capabilities to address fashion issues in PINK’s loungewear business and improve results
while we continue to grow the bra and panty categories.
• In the Victoria’s Secret Lingerie business, total sales in go-forward categories declined in the mid-
single digit range in 2017. We began to see improved results throughout the year as customers
responded well to new bra launches, which are critical to the business.
• The Victoria’s Secret Beauty business had a good year. Sales increased in the low-single digit
range, and the merchandise margin rate increased, as the customer responded to a more edited
assortment and new and better merchandise. We are gaining momentum
 
We opened seven new China Victoria’s Secret full-assortment stores in 2017, began
e-commerce on the global TMall website and ended the year with 29 Victoria’s Secret Beauty and
Accessories stores. Our company-owned business in the United Kingdom was challenged in 2017—
comparable sales and operating income both declined, and we are very focused on improving
performance.
 
In fiscal 2017, the Compensation Committee set goals at target that were lower than actual results in fiscal
2016 due to the following strategic initiatives that were expected to put pressure on operating income:
•  Elimination of non-core categories such as swim in our lingerie business and apparel items that were
offered in our direct channel but not in stores at Victoria’s Secret
 
VS had a target Operating Income Goal of 415 million dollars for the spring season, but they only hit 343
Fall season target was 667 million, and they only hit 588 million.
 
Operating income includes the effect of the following item:
(i) In 2017, a $35 million charge related to strategic actions at Victoria’s Secret, including severance
charges, fabric cancellations and the write-off of catalogue paper.
At Victoria’s Secret, we market glamorous and sexy product lines to our customers. While bras and panties
are the core of what we do, this brand also gives our customers choices in beauty products, fragrances,
loungewear, athletic attire and personal care accessories.
•   At PINK, we market products to the college-aged woman. While bras and panties are the core of what we
do, this brand also gives our customers choices in apparel, loungewear, athletic attire and accessories.
 
Grow our business in North America
Our first focus is on the substantial growth opportunity in North America.
At Victoria’s Secret, we are very focused on improving performance by staying close to our customer, improving
the customer experience in stores and online and improving our assortment. We are developing and launching
new products, especially in core bra, panties, sport and PINK beauty. In addition to resetting product, we are
focused on attracting, engaging and retaining high-value, dual-channel customers. We will continue delivering
brand-accretive marketing to grow the customer base. In 2018, our square footage at Victoria’s Secret North
America is expected to remain flat. In our direct channel, we are investing in infrastructure and technology to
support growth.
 
Extend our core brands internationally
Victoria’s Secret International Stores—We have made significant progress in expanding Victoria’s Secret
internationally. We opened our first seven Victoria’s Secret full-assortment stores in Greater China during
2017, and have plans to open approximately 10 more in 2018. In the U.K., we opened three new Victoria’s
Secret full-assortment stores and two PINK stores in 2017, bringing the total to 23. In 2018, we plan to open
two Victoria’s Secret full-assortment stores and one PINK store in the U.K. Additionally, in 2017 we
opened our first Victoria’s Secret full-assortment store in Ireland.
Further, our partners opened nine Victoria’s Secret full-assortment stores in 2017 with notable openings in
Poland, Russia, Turkey and the Middle East, bringing the total to 32 Victoria’s Secret full-assortment stores
and five PINK stores. Our partners plan to open approximately 20 Victoria’s Secret full-assortment stores
and five PINK stores in 2018.

Victoria’s Secret Beauty and Accessories Stores—We operate 29 company-owned Victoria’s Secret Beauty
and Accessories stores in Greater China and expect to open approximately 10 more in 2018. Our partners
opened six net new Victoria’s Secret Beauty and Accessories stores in 2017, bringing the total to 397. These
stores are located in local markets, airports and tourist destinations, and are focused on Victoria’s Secret
branded beauty and accessory products. Our partners plan to open approximately 40 and close
approximately 25 Victoria’s Secret Beauty and Accessories stores in 2018
 

 

 

 

 

30 minutes ago, Glamazonia said:

¿Puedes decirme qué diablos es esto?

40FE98F6-7204-4A90-91A4-4BC10CD338B8.png

My ayes, my ayes (insert voice from phoebe) 

3 hours ago, ivancica said:

 

 04-051418-lingerie-wallflowers.jpg

 

Not a flattering picture of Ming. She looks like she has negative ass.

Just pure speculation but Grace posted she had a big announcement tomorrow and everyone is commenting about an Angel contract. VS is launching their cotton collection tomorrow(it’s already in stores/online but they keep posting about May 15th on IG)  so IF it’s that, maybe they’ll have an event with her? :idk: 

 

I’d be a little surprised if it was VS related but who knows with VS these days. 

When was the last time Grace shot for VS? It's possible they kept it under wraps but I can't remember the last time she did.

IF Grace is announced as an angel tomorrow I will take it as a confirmation that Lily is out for good.

If Grace did sign, her lack of shooting could be a combination of her just not being very public about her shoots on IG/not shooting during contract negotiations. I walk by the Pink store fairly often and they’ve still been using her images for promo and signage. 

I agree, if Grace did sign an Angel contract that might explain why we haven’t seen her shot with VS for months to keep everything under wraps...and if that’s the case, then that means Lily is out for sure but I really wish they would axe at least 3 more Angels *cough cough* Stella, Martha and Behati :rolleyes:

3 hours ago, Glamazonia said:

Can you please tell me what the fuck is this?

40FE98F6-7204-4A90-91A4-4BC10CD338B8.png

This is by far the UGLIEST outfit thing BS has ever released like I really wish I didn’t see that...YIKES :banghead:this brand seriously needs a 360 makeover ASAP

11 minutes ago, Andrew Van Der Hypp said:

I agree, if Grace did sign an Angel contract that might explain why we haven’t seen her shot with VS for months to keep everything under wraps...and if that’s the case, then that means Lily is out for sure but I really wish they would axe at least 3 more Angels *cough cough* Stella, Martha and Behati :rolleyes:

I love Behati, I'm one BIG Bee fan but if she gets out of the door with Lily I'm sure as hell that most of us wouldn't miss her with VS, some won't notice it either. But I hope she doesn't quit modelling.

13 minutes ago, medicenevs said:

I love Behati, I'm one BIG Bee fan but if she gets out of the door with Lily I'm sure as hell that most of us wouldn't miss her with VS, some won't notice it either. But I hope she doesn't quit modelling.

I love Bee too don’t get me wrong (even though I use to find her annoying lmao) but she hasn’t worked with the brand for more than 2 years, her time is up and most people already forgot she was ever even an angel, I hope she continues modeling but not with VS, it isn’t doing shit for her. I hope by the end  of 2019, all the old Angels (including Adriana and Candice) along with some of the new Angels (Martha and Stella) are axed. There’s just too many Angels now and they aren’t even being distributed or used properly at all...

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