everyboulevard Posted March 4, 2016 Share Posted March 4, 2016 There definitely are TV promos on CBS. One came on when I was watching earlier. Nothing too exciting. Quote Link to comment Share on other sites More sharing options...
ILUVAdrianaLima Posted March 4, 2016 Share Posted March 4, 2016 On 3/2/2016 at 7:23 PM, 500daysofbryan said: Yeah. Like 3, so I can make a comprison collage. Hmm, I guess not? Quote Link to comment Share on other sites More sharing options...
Annabeth Posted March 4, 2016 Share Posted March 4, 2016 VS seems to have so much faith into thinking that the VS Swim Special is actually gonna somehow match up in ratings like the fashion show.. I mean I'm gonna watch it but I don't think I'll be that amazed by it. It seems fun though. Just can't wait to see Jojo. Quote Link to comment Share on other sites More sharing options...
Corner Posted March 4, 2016 Share Posted March 4, 2016 I think they're very conscious of the fact that, it's not as big as the main show. Heck, they're not even pushing it as much. They pulled in decent ratings last year and it was actually cool to watch. Plus their products were finely displayed. I guess it was a success that's why they're doing it again. And they're using the same promo strategy as last year Quote Link to comment Share on other sites More sharing options...
ticktock Posted March 4, 2016 Share Posted March 4, 2016 I'm just watching to see Josephine. No Adriana or Alessandra, psh. So is Vita an Angel or nah? Quote Link to comment Share on other sites More sharing options...
CanLVS Posted March 4, 2016 Share Posted March 4, 2016 I actually enjoyed the swim special it was something new and focused on just the angels instead of 10 seconds on 50 models most of which I don't give a shit about. With how hard the VSFS tanked this year with their social media models flopping I bet I will enjoy the swim special more then the 2015 VSFS, sucks no Ale and Jac but the cast of angels and Vita are all pretty great and time to let the new faces take over. Plus I am interested in seeing Vita on camera and just how different her body has become in more then just pictures. Quote Link to comment Share on other sites More sharing options...
everyboulevard Posted March 4, 2016 Share Posted March 4, 2016 Quote Link to comment Share on other sites More sharing options...
gotportugal Posted March 4, 2016 Share Posted March 4, 2016 The VSFS ratings dropped much more than normal for a lot of reasons, not just people's lack of interest.(mostly from it, but still) RATINGS 18-49(The most important one for publicity) 2009: 2.9 8.3million viewers 2010:9million viewers 2011:4.6 10.3million viewers 2012: 3.6 9.48million viewers 2013: 3.4 9.72million viewers 2014: 3.4 9.29million viwers 2015: 2.3 6.60million viewers The 2014 show registered 3.2 rating 18-49 and it was followed by Christmas specials and those registered similar ratings. The 2015 show followed two repetitions that rated lower than the fashion show itself, (1.4,1.3). There is also decline of VS's popularity, and people running away for the Kardashian name and perhaps the most important of all: TV's viewing own decline. The numbers of TV Audience are at its low with Network's shows media average rating being 1.5 or 1.6 (minus CW) WHILE 2 or 3 years ago it was 2.4 or 2.5. These 2.3 ratings and 6.60 million viewers don't count the ones that watched it on CBS All Acess and online. In a time where online viewing is getting popular by the day. Every year shows are hitting their all-time lows(even The Big Bang Theory and Empire now). I am not excusing the show tho, they deserved they low poor ratings for an awful show and I hope they do get their shit together, I am just saying that the decline probably wasn't as hard as everyone thought. Quote Link to comment Share on other sites More sharing options...
Schemer Posted March 4, 2016 Share Posted March 4, 2016 2015: 2.3 6.60million viewers. No Taylor Swift. Ratings go dooooowwwwwnnnnnn...... Quote Link to comment Share on other sites More sharing options...
gotportugal Posted March 4, 2016 Share Posted March 4, 2016 19 minutes ago, Schemer said: 2015: 2.3 6.60million viewers. No Taylor Swift. Ratings go dooooowwwwwnnnnnn...... Yeah, her transition of 2013-2014 gave her the biggest popularity among singers these days Quote Link to comment Share on other sites More sharing options...
mikose Posted March 4, 2016 Share Posted March 4, 2016 29 minutes ago, Schemer said: 2015: 2.3 6.60million viewers. No Taylor Swift. Ratings go dooooowwwwwnnnnnn...... They still showed her concert with VS model friend in 2015 show. Quote Link to comment Share on other sites More sharing options...
gotportugal Posted March 4, 2016 Share Posted March 4, 2016 Just now, mikose said: They still showed her concert with Taylor Swift VS model friend in 2015 show. but it wasn't advertised so people wouldn't know the Taylor mention. Quote Link to comment Share on other sites More sharing options...
CanLVS Posted March 4, 2016 Share Posted March 4, 2016 I get that there will continue to be a lower and lower amount of people watching from TV but their marketing was all focused at the demographic that would mostly watch it online anyway so it wasn't the smartest decision. Even their TV promotion sucked, their biggest promotions for viewers who would actually watch it on TV and not online were on morning talk shows and Ale's sit down segment on Last Call w/ Carson Daly, so their best advertisements for potential TV viewers where at a time when most people were at work or sleeping in bed. Their Stephen Colbert promotion was a shitty attempt at a viral segment that failed miserably. Even with taking into account viewers from different media sources it still looks bad to CBS that their 1 time a year event they put a lot of money into, dropped hard that it barely did better then re runs of regular 1 hour TV shows that cost nothing to re-air and still get at or the same # of ratings.VS will be just fine from it their sales won't be affected in fact they would probably go up through their other marketing but it becomes an issue to CBS whether they want to keep investing money into what is no longer a ratings home run for their network. Quote Link to comment Share on other sites More sharing options...
gotportugal Posted March 4, 2016 Share Posted March 4, 2016 3 minutes ago, CanLVS said: I get that there will continue to be a lower and lower amount of people watching from TV but their marketing was all focused at the demographic that would mostly watch it online anyway so it wasn't the smartest decision. Even their TV promotion sucked, their biggest promotions for viewers who would actually watch it on TV and not online were on morning talk shows and Ale's sit down segment on Last Call w/ Carson Daly, so their best advertisements for potential TV viewers where at a time when most people were at work or sleeping in bed. Their Stephen Colbert promotion was a shitty attempt at a viral segment that failed miserably. Even with taking into account viewers from different media sources it still looks bad to CBS that their 1 time a year event they put a lot of money into, dropped hard that it barely did better then re runs of regular 1 hour TV shows that cost nothing to re-air and still get at or the same # of ratings.VS will be just fine from it their sales won't be affected in fact they would probably go up through their other marketing but it becomes an issue to CBS whether they want to keep investing money into what is no longer a ratings home run for their network. I agree with everything you said, VS's advertisment sucked, but altough the drop was hard CBS would only put the VSFS «cancelation*» in extreme circunstances of 1.2, 1.3(NCIS:LA's normal ratings), but yeah I hope CBS tries to push VS to improve the marketing/shows Quote Link to comment Share on other sites More sharing options...
clau17 Posted March 4, 2016 Share Posted March 4, 2016 Quote Link to comment Share on other sites More sharing options...
DeadlyRebel Posted March 4, 2016 Share Posted March 4, 2016 VS marketing is really bad! They rely too much on social media (which I understand because it's free exposure), but it's ultimately not enough. On one hand not everyone is active on social media platforms and on the other hand it's not a good platform to market the angels well, because you don't get to know them personally (opposed to being interviewed). Victoria's Secret should make sure that the angels do TV appearences (e.g. talk shows), cameos in movies and series, appearances in different magazines and store events all year long and not just around the VSFS. That way people will remember and recognize them more. Posting cute pics of the girls on instagram doesnt' give them enough publicity. Quote Link to comment Share on other sites More sharing options...
jay_hk Posted March 4, 2016 Share Posted March 4, 2016 They need to hire different people for the marketing jobs. They still follow a strategy that worked in the 90s but is clearly obsolete now Quote Link to comment Share on other sites More sharing options...
gotportugal Posted March 4, 2016 Share Posted March 4, 2016 Their marketing would only be good if the Swim Special aired on actual Instagram, sometimes their marketing feels like going on Instagram during the Swim Special is more important than actually seeing the show. Quote Link to comment Share on other sites More sharing options...
brunoexclusive Posted March 4, 2016 Share Posted March 4, 2016 ^ How can VS's strategy be from the 90's? There were no social media back then... Plus Vs has had girls in series doing cameos ( Lilly and Martha for example) but not all series could have or want to have cameos. I don't think VS marketing is that bad! I think it was smart not having Ale and Adriana in the swim special because it allows for the others to shine. I think the swim special this year will be better than the show. Quote Link to comment Share on other sites More sharing options...
gotportugal Posted March 4, 2016 Share Posted March 4, 2016 it would be a great ideia for them to be in the Big Bang Theory, vs angels meet ''nerds'' and the it is the biggest show on CBS and on television (minus the walking dead) Quote Link to comment Share on other sites More sharing options...
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