dreamss Posted December 21, 2012 Share Posted December 21, 2012 Mercedes Reveals What Kate Upton And Usher Will Do In Its Super Bowl AdGiven that Super Bowl XLVII will be held in the Mercedes-Benz Superdome, the luxury car company didn't have much of a choice when it came to nabbing a spot in one of the most coveted — and expensive — commercial breaks in the world."If there's ever such a thing as an eight-figure no brainer, this is it," Mercedes-Benz USA CEO Steve Cannon told Business Insider. And considering the 111 million sets eyes that will be watching the 60-second spot (a 30-second ad costs $3.8 million), Mercedes decided to go all out and sign Kate Upton and Usher to the project."Usually we don't use celebrities because frankly we don't need to, but if you step up to the Super Bowl stage you have to bring your A-Game," Cannon said, continuing to describe Upton as the perfect choice for the spot. "She's a young, fresh, relevant face, and the fact that she's the reigning cover model for the Sport's Illustrated Swimsuit Edition didn't hurt the decision."While the ad has previously been described only as "a tongue-in-cheek depiction of how far a person might — or might not — go to get their heart’s desire,” Cannon gave BI more details about what Upton and Usher will be up to.The Merkley + Partners created spot will be a series of vignettes, and "they're the kind of moments a lot of people would sell their soul for, moments you dream about," Cannon said.For example, Cannon continued, "Imagine if you're a random Joe and have the opportunity to go clubbing with Usher."And although some of the Super Bowl demographic might sell their soul for a moment with a bikini-clad Kate Upton dancing the cat daddy, Cannon says that that isn't going to be happening, "at least not in our spot ... this isn't a Carl's Junior kind of thing. We are not using her as a sexual object."Rather, Upton will embrace her new, upscale persona as seen on her Vogue cover shoot."She's integrated into this red carpet celebrity moment with cameras flashing," Cannon said. "She's got a look and a job that puts her on the red carpet, and that's where we find her [in the Super Bowl spot]."While Mercedes is steering clear of cleavage-filled, hyper-sexualized Super Bowl cliches, it also isn't going for the funny bone."It's upbeat, high-energy, fast-paced, but I won't call it funny," Cannon said, "not like 'Doritos dogs jumping into doors' funny. That's what's very typical in a Super Bowl ad, they go for the yuks."The aspirational spot with young and buzz-worthy celebrities is meant to open a younger, Gen-Y audience's eyes to Mercedes' new CLA, which comes at a lower price-point than traditional models."It's hard to appeal to youth if your car costs $75K," Cannon said. "With this car, we are trying to make our car more available to a broader user." Although the actual cost won't be revealed for the fall-released car until the Super Bowl ad. Quote Link to comment Share on other sites More sharing options...
dreamss Posted December 21, 2012 Share Posted December 21, 2012 Here's The First Kate Upton Photo From Mercedes' Super Bowl Ad Shoothttp://www.businessinsider.com/kate-upton-photos-for-mercedes-super-bowl-ad-2012-12 Quote Link to comment Share on other sites More sharing options...
crista Posted December 21, 2012 Share Posted December 21, 2012 Here's The First Kate Upton Photo From Mercedes' Super Bowl Ad Shoothttp://www.businessi...bowl-ad-2012-12 Quote Link to comment Share on other sites More sharing options...
cherrybomb Posted December 21, 2012 Share Posted December 21, 2012 Mercedes Reveals What Kate Upton And Usher Will Do In Its Super Bowl Ad ... this isn't a Carl's Junior kind of thing. We are not using her as a sexual object." Quote Link to comment Share on other sites More sharing options...
angelrnicole Posted December 21, 2012 Share Posted December 21, 2012 Mercedes Reveals What Kate Upton And Usher Will Do In Its Super Bowl Ad... this isn't a Carl's Junior kind of thing. We are not using her as a sexual object." Quote Link to comment Share on other sites More sharing options...
elle16 Posted December 22, 2012 Share Posted December 22, 2012 Finally a healthy model being celebrated in vogue! I am definitely a fan Quote Link to comment Share on other sites More sharing options...
appleauto Posted December 23, 2012 Share Posted December 23, 2012 I am sorry but are her breasts genuinely genuine...what I mean is are they natural without any cosmetic enhancement....they look so incredibly artificial/fake and disproportionate(too large) with the rest of her body !!!! Plus ( check the second photo) the woman has ZERO waistline !!!!That takes the biscuit! Kate Upton braves -35 degree temperatures for photo shoot... and cuddles a man dressed as a cookiehttp://www.dailymail.co.uk/tvshowbiz/article-2252550/That-takes-biscuit-Kate-Upton-braves-35-degree-temperatures-photo-shoot--snuggles-man-dressed-cookie.html Quote Link to comment Share on other sites More sharing options...
Prettyphile Posted December 23, 2012 Share Posted December 23, 2012 Kate Upton had the fans of the Tampa Bay Buccaneers straining their eyes on Sunday. The entertainer is at the game and even was spotted at the field. While most stars try avoiding the paparazzi, apparently Upton wanted the fans to know she was at the game. She posted several pictures prior to the NFL game so people knew she was watching. The Tampa Bay Buccaneers were playing against the St. Louis Rams.“Go @tbbuccaneers ! @David_Upton_ @christieu,” tweeted Kate Upton from her official Twitter account on Sunday. The model included her on the field hours before the game started. The picture perfect moment had Upton’s followers notice that it was so early that the NFL fans hadn't even shown up yet. http://www.examiner.com/ Quote Link to comment Share on other sites More sharing options...
katchitup Posted December 23, 2012 Share Posted December 23, 2012 Appleauto, don't know if you've ever seen what fake breasts look like, but they definetly don't look like Kates. Like at all Quote Link to comment Share on other sites More sharing options...
Nazara Posted December 23, 2012 Share Posted December 23, 2012 I am sorry but are her breasts genuinely genuine...what I mean is are they natural without any cosmetic enhancement....they look so incredibly artificial/fake and disproportionate(too large) with the rest of her body !!!! Plus ( check the second photo) the woman has ZERO waistline !!!!That takes the biscuit! Kate Upton braves -35 degree temperatures for photo shoot... and cuddles a man dressed as a cookiehttp://www.dailymail...sed-cookie.html Quote Link to comment Share on other sites More sharing options...
burti35 Posted December 25, 2012 Share Posted December 25, 2012 please Kate's this wallpaper without "Kate Upton" wordshxxp://img288.imagevenue.com/img.php?image=461556686_kate_upton_3c74cf05_122_478lo.jpg Quote Link to comment Share on other sites More sharing options...
ILUVAdrianaLima Posted December 28, 2012 Share Posted December 28, 2012 Good gosh! I still can't get over on how HUGE her chest is 100% REAL, no faking there. Quote Link to comment Share on other sites More sharing options...
Prettyphile Posted December 29, 2012 Share Posted December 29, 2012 Here's The First Kate Upton Photo From Mercedes' Super Bowl Ad Shoot http://www.businessi...bowl-ad-2012-12 I think this will be something stunningly :brows: Here's another picture for it: Quote Link to comment Share on other sites More sharing options...
Prettyphile Posted December 29, 2012 Share Posted December 29, 2012 Went back 10 pages, didn't see these posted: Quote Link to comment Share on other sites More sharing options...
Clauds Posted December 31, 2012 Share Posted December 31, 2012 I was doing my Ebay rounds & found this, apparently there's an Indian edition of SI & of course Kate was on the cover, to be honest this cover is way better than the american edition Here's the link just in case someone wants to get it: http://www.ebay.com/itm/SPORT-ILLUSTRATED-SWIMSUIT-2012-MAG-KATE-UPTON-/360549219935?pt=Magazines&hash=item53f2687e5f Quote Link to comment Share on other sites More sharing options...
phenobarbie Posted January 1, 2013 Share Posted January 1, 2013 I was doing my Ebay rounds & found this, apparently there's an Indian edition of SI & of course Kate was on the cover, to be honest this cover is way better than the american edition Here's the link just in case someone wants to get it: http://www.ebay.com/...=item53f2687e5f It's the same issue as the American one, just has a different cover. I spoke to someone who had both issues a few months ago. Quote Link to comment Share on other sites More sharing options...
superRDF Posted January 1, 2013 Share Posted January 1, 2013 I was doing my Ebay rounds & found this, apparently there's an Indian edition of SI & of course Kate was on the cover, to be honest this cover is way better than the american edition Here's the link just in case someone wants to get it: http://www.ebay.com/...=item53f2687e5f have to agree like this cover a bit better. btw happy new year to everyone! Quote Link to comment Share on other sites More sharing options...
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