Mercedes Reveals What Kate Upton And Usher Will Do In Its Super Bowl Ad

Given that Super Bowl XLVII will be held in the Mercedes-Benz Superdome, the luxury car company didn't have much of a choice when it came to nabbing a spot in one of the most coveted — and expensive — commercial breaks in the world.

"If there's ever such a thing as an eight-figure no brainer, this is it," Mercedes-Benz USA CEO Steve Cannon told Business Insider. And considering the 111 million sets eyes that will be watching the 60-second spot (a 30-second ad costs $3.8 million), Mercedes decided to go all out and sign Kate Upton and Usher to the project.

"Usually we don't use celebrities because frankly we don't need to, but if you step up to the Super Bowl stage you have to bring your A-Game," Cannon said, continuing to describe Upton as the perfect choice for the spot. "She's a young, fresh, relevant face, and the fact that she's the reigning cover model for the Sport's Illustrated Swimsuit Edition didn't hurt the decision."

While the ad has previously been described only as "a tongue-in-cheek depiction of how far a person might — or might not — go to get their heart’s desire,” Cannon gave BI more details about what Upton and Usher will be up to.

The Merkley + Partners created spot will be a series of vignettes, and "they're the kind of moments a lot of people would sell their soul for, moments you dream about," Cannon said.

For example, Cannon continued, "Imagine if you're a random Joe and have the opportunity to go clubbing with Usher."

And although some of the Super Bowl demographic might sell their soul for a moment with a bikini-clad Kate Upton dancing the cat daddy, Cannon says that that isn't going to be happening, "at least not in our spot ... this isn't a Carl's Junior kind of thing. We are not using her as a sexual object."

Rather, Upton will embrace her new, upscale persona as seen on her Vogue cover shoot.

"She's integrated into this red carpet celebrity moment with cameras flashing," Cannon said. "She's got a look and a job that puts her on the red carpet, and that's where we find her [in the Super Bowl spot]."

While Mercedes is steering clear of cleavage-filled, hyper-sexualized Super Bowl cliches, it also isn't going for the funny bone.

"It's upbeat, high-energy, fast-paced, but I won't call it funny," Cannon said, "not like 'Doritos dogs jumping into doors' funny. That's what's very typical in a Super Bowl ad, they go for the yuks."

The aspirational spot with young and buzz-worthy celebrities is meant to open a younger, Gen-Y audience's eyes to Mercedes' new CLA, which comes at a lower price-point than traditional models.

"It's hard to appeal to youth if your car costs $75K," Cannon said. "With this car, we are trying to make our car more available to a broader user." Although the actual cost won't be revealed for the fall-released car until the Super Bowl ad.

Here's The First Kate Upton Photo From Mercedes' Super Bowl Ad Shoot

http://www.businessinsider.com/kate-upton-photos-for-mercedes-super-bowl-ad-2012-12

Here's The First Kate Upton Photo From Mercedes' Super Bowl Ad Shoot

http://www.businessi...bowl-ad-2012-12

Mercedes Reveals What Kate Upton And Usher Will Do In Its Super Bowl Ad

... this isn't a Carl's Junior kind of thing. We are not using her as a sexual object."

Mercedes Reveals What Kate Upton And Usher Will Do In Its Super Bowl Ad

... this isn't a Carl's Junior kind of thing. We are not using her as a sexual object."

Finally a healthy model being celebrated in vogue! I am definitely a fan

I am sorry but are her breasts genuinely genuine...what I mean is are they natural without any cosmetic enhancement....they look so incredibly artificial/fake and disproportionate(too large) with the rest of her body !!!! Plus ( check the second photo) the woman has ZERO waistline !!!!

That takes the biscuit! Kate Upton braves -35 degree temperatures for photo shoot... and cuddles a man dressed as a cookie

http://www.dailymail.co.uk/tvshowbiz/article-2252550/That-takes-biscuit-Kate-Upton-braves-35-degree-temperatures-photo-shoot--snuggles-man-dressed-cookie.html

Kate breasts move in a way that only real breast can. Plus they don't look remotely fake and they're very proportionate to her size.

Over the last year she's put weight on, and as such her breast size changed from full to fuller

Barbara's thread need your special brand of love

Kate Upton had the fans of the Tampa Bay Buccaneers straining their eyes on Sunday. The entertainer is at the game and even was spotted at the field. While most stars try avoiding the paparazzi, apparently Upton wanted the fans to know she was at the game. She posted several pictures prior to the NFL game so people knew she was watching. The Tampa Bay Buccaneers were playing against the St. Louis Rams.

“Go @tbbuccaneers ! @David_Upton_ @christieu,” tweeted Kate Upton from her official Twitter account on Sunday. The model included her on the field hours before the game started. The picture perfect moment had Upton’s followers notice that it was so early that the NFL fans hadn't even shown up yet.

http://www.examiner.com/

Appleauto, don't know if you've ever seen what fake breasts look like, but they definetly don't look like Kates. Like at all

I am sorry but are her breasts genuinely genuine...what I mean is are they natural without any cosmetic enhancement....they look so incredibly artificial/fake and disproportionate(too large) with the rest of her body !!!! Plus ( check the second photo) the woman has ZERO waistline !!!!

That takes the biscuit! Kate Upton braves -35 degree temperatures for photo shoot... and cuddles a man dressed as a cookie

http://www.dailymail...sed-cookie.html

please Kate's this wallpaper without "Kate Upton" words

hxxp://img288.imagevenue.com/img.php?image=461556686_kate_upton_3c74cf05_122_478lo.jpg

Bikini Photoshoot For Sports Illustrated in Antarctica - November 29, 2012 to December 9, 2012

Good gosh! I still can't get over on how HUGE her chest is 100% REAL, no faking there.

From viral videos to Vogue: Kate Upton is FOX411's Celebrity of the Year

You know you are sexy when you violate YouTube's anti-nudity policy by dancing -- with your clothes on.

That’s what happened to Kate Upton in May when her

called the “Cat Daddy” dance was promptly removed from the video sharing service for its "sexual content."

YouTube returned the video the next day citing a “bad call,” but the incident drew the then still relatively unknown model massive exposure, and became part of her career trajectory that included covers of Sports Illustrated, GQ, and Vogue, and finally her ultimate prize: FOX411’s Celebrity of the Year!

Let us begin Upton's tale waaay back in January, when she was just another bikini model who had something of a viral video hit with her unselfconscious interpretation of doing the “Dougie” while in the audience with friends at a Los Angeles Clippers game.

With her infectious laugh and sexy, fun-loving attitude, the minute-long video raked up almost 10 million hits on YouTube and was declared a “cinema verité classic gone viral” by Vogue magazine.

“I’ve been modeling for almost five years now, and so being shy kind of went out the door a while ago,” Upton told FOX411 in an exclusive interview then. “I’m very confident in my body.”

No kidding.

Naturally, the world demanded to see more of the Michigan native’s dance skills, which she happily obliged by busting out a few moves while shooting the 2012 Sports Illustrated Swimsuit Issue in Australia. The GIF immediately went viral, and rumors swirled that Upton would land the coveted cover.

'I’m very confident in my body'

- Kate Upton

“Nothing’s for sure, and Sports Illustrated is very secretive, but I had a really great shoot,” Upton told us in January. “Obviously, that would be a dream of mine. So, if I got the cover, it would be amazing.”

By the end of the month, Upton had joined the likes of Kim Kardashian, Padma Lakshmi and Paris Hilton by lustily taking a bite into a juicy Southwest Patty Melt atop a vintage black convertible in an ad for Carl’s Jr./Hardee’s.

“I’m a ‘50s girl with a little cardigan on, a really sweet kind of a girl,” Upton explained to us during a break filming the ad. “But then I take a bite and all of a sudden, I’m sweating, and

and I’m in my lingerie!”

The erotic ad premiered in February, not long after the Sports Illustrated Swimsuit edition hit the newsstands. Upton's dream had come true, and she was indeed gracing its cover.

But along with Upton’s newfound fame came her critics.

“We would never use her,” sniffed Victoria’s Secret casting director Sophia Neophitou. “She’s like a footballer’s wife, with the too-blond hair and that kind of face that anyone with enough money can go out and buy.”

Upton was quick to fire back.

"I’m doing fine in my career, I don't need to walk down their runway so it's all good. She can think that and I can think whatever I want about her." Upton also noted, "Gisele (Bündchen)'s a football player's wife. Gisele's in that category so I'm good."

Meanwhile, a blogger at skinnygirlgossip.com compared Upton to a “well-marbled” cow.

“I’m not going to starve just to be thin,” retorted Upton. “I want to enjoy life and I can’t if I’m not eating and miserable.”

Indeed Upton’s haters would not slow her down. In June, Kate landed the cover of GQ’s July issue, where she saluted America by seductively licking a red, white and blue popsicle. The men’s magazine also released a video shot by Terry Richardson entitled “The Many Talents of Kate Upton,” which featured her skateboarding, hula-hooping and frolicking in a wet tee-shirt.

Curvy Upton, who was once relegated to the lower echelons of the modeling world, now has not one, but two, Vogue covers under her belt and recently landed a campaign with luxury car maker Mercedes-Benz.

“People told me I couldn’t be fashion, that I’m just an old-fashioned body girl, only good for swimwear,” Upton declared. “But I knew that I could bring back the supermodel. What can I say? I’m relatable.”

Upton’s relatability, among other things, earned her the rank of Google’s 6th most searched people in the United States in 2012.

So congratulations, FOX411 Celebrity of the Year Kate Upton. We can’t wait to see what shakes out in 2013.

http://www.foxnews.c...celebrity-year/

Here's The First Kate Upton Photo From Mercedes' Super Bowl Ad Shoot

http://www.businessi...bowl-ad-2012-12

I think this will be something stunningly :brows:

Here's another picture for it:

Went back 10 pages, didn't see these posted:

I was doing my Ebay rounds & found this, apparently there's an Indian edition of SI & of course Kate was on the cover, to be honest this cover is way better than the american edition

Here's the link just in case someone wants to get it: http://www.ebay.com/itm/SPORT-ILLUSTRATED-SWIMSUIT-2012-MAG-KATE-UPTON-/360549219935?pt=Magazines&hash=item53f2687e5f

I was doing my Ebay rounds & found this, apparently there's an Indian edition of SI & of course Kate was on the cover, to be honest this cover is way better than the american edition

Here's the link just in case someone wants to get it: http://www.ebay.com/...=item53f2687e5f

It's the same issue as the American one, just has a different cover. I spoke to someone who had both issues a few months ago.

I was doing my Ebay rounds & found this, apparently there's an Indian edition of SI & of course Kate was on the cover, to be honest this cover is way better than the american edition

Here's the link just in case someone wants to get it: http://www.ebay.com/...=item53f2687e5f

have to agree like this cover a bit better. btw happy new year to everyone!