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The Best Advertisement Challenge


Prettyphile

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While both editorials are pretty I took a few art classes and I have some issues with the Dior add myself. First off it's just washed out, and while the model is predominatly blurred out and the product is brought into focus the overall layout of the pictures just don't work for me. The way Kate is positioned; the lines of her body lead you out of the picture.

However, Fendi while it has some of the same problems the layers in the pictures lead you in a circular pattern. They lead you out towards the edge of the picture only to lead you back in. Whether it's a word or a picture layered over it keeps you focused on the picture and thus on the product.

While Kate's add is very pretty it doesn't make me want to buy the product, it doesn't keep me focused on the product. So in this instance Fendi gets my vote x5.

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