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Romee is going on Monday, the shoot ends on Saturday. She commented on Ed's pictures asking when they would be there, so she obviously isn't going for VS.

I don't see a problem with a little competition for SI if it is a swim magazine that VS is putting together.

I think Calzedonia is a bigger competition than SI. Especially if it will be a show.. Calzedonia has a Swimwear show too!

But they sell it in Europe, so it's a concurrent for the Europeans!

But do they sell SI or VS in Europe? :idk: (apart from London)

VS and SI are competitors in the U.S. market, which is what their focus is on. They don't care about Calzedonia because it's not a player in their main market. And honestly, as a once yearly swimsuit issue, SI really isn't current competition for VS (that would change if they did a magazine but I doubt it). All this competition is in MJ's head.

Calzedonia is predominantly European marketed, just like Etam (French brand who also does some sort of lingerie show during Fashion Week).

 

But do they sell SI or VS in Europe? :idk: (apart from London)

 

VS only sells the beauty section (and some panties) in Europe (also you will only find them in airports). SI is also mostly sold in airports and probably some specialty shops, so they're not as big in Europe as they are in the US. Sure they get a lot of buzz for the swim issue but that's pretty much it.

VS and SI are competitors in the U.S. market, which is what their focus is on. They don't care about Calzedonia because it's not a player in their main market. And honestly, as a once yearly swimsuit issue, SI really isn't current competition for VS (that would change if they did a magazine but I doubt it). All this competition is in MJ's head.

 

+1 (Y)

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I'm really shocked that Karlie isn't involved whether she does swim or not for the brand she's an angel and should be apart of it.

They still have one more location, and considering she's not heavily involved in swim, I could see them just using her for that one shoot.

  • Author

They still have one more location, and considering she's not heavily involved in swim, I could see them just using her for that one shoot.

Oh ok I didn't know they had another location I thought this was going to be the last one.

I guess they didnt want Karlie because she is so much taller (4-5in. on average) than the other models. Could have been a lil awkward :p

If anyone cares, Maroon 5 are in PR as well.

 

:x  

 

Plus, Karlie doesn't exactly scream swimsuit model like the rest of the girls. Looks like Ale was involved in the underwater shoot, those pictures could be cool.

  • Author

I think Karlie looks great now. Her body is a lot better than a few years back when VS used her for swim so I think she will look great for the swim collection. So there's one more location and we haven't had Karlie yet but also no Lais so it's possible she will be at the next location too. I doubt they wouldn't use Lais. She has been in everything for the brand since 2011. And she had her name credited in the show like Stella, Martha and Jasmine and they've all shot.

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