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Posted

crappy translation but here goes. I think you can get the gist of it. :)

Gisele makes Pantene grow 10 times in Brazil

Gisele Bundchen: Pantene model led to the deputy leadership and leadership in Brazil in Rio

Sao Paulo - Since becoming a brand ambassador for Pantene shampoos and conditioners, in 2007, supermodel Gisele Bundchen has multiplied by ten to share the line in the Brazilian market, according to Procter & Gamble.

Owner of 250 brands in the world, 25 of them sold in Brazil, the company made in 2010 the largest investment of the last 10 years in the country, launching four new brands - Naturella, Olay, Febreze and Head & Shoulders - that year and investing since the association of its products and the corporate brand with the main Brazilian celebrities. See what Rodrigo Finotti, marketing director of P & G Brazil, has to say about the company's strategy to gain ground.

EXAME.com - How was the performance of P & G megainvestimento on the market since last year?

Rodrigo Finotti - By completing a quarter century in Brazil, P & G has made great strides to understand what is most relevant to the Brazilians. Today we have reached more than 70% of the Brazilian market, expanding seven times in just a decade and featuring a double-digit growth in 2010.

EXAME.com - Why focus marketing efforts on strengthening the brand entered the corporate strategy in Brazil?

Finotti - For doing this we show the consumer brands that exist in this large family, and it also helps us to bring new brands into the country. In 2010, we launched the branding campaign "proved Faustão Like Airplane," which impacted more than 140 million people. In addition to increasing awareness about the Brazilian's all that P & G has to offer, also contributed to the company to be recognized as an advertiser of the year in 2010. Today is the third edition in the air campaign.

EXAME.com - The strategy of P & G to spend all of its brands by associating them in the image of celebrities. What is the result?

Finotti - This is an important strategy for the growth of the company and its brands in Brazil. We have the case of Pantene and model Gisele Bundchen, who is the poster girl brand since 2007. The model is recognized as an icon of beauty. Since being hired, the market share of Pantene grew 10 times. Pantene now has 9% market share in the segment of Hair Care (Nielsen data), is the second brand of shampoos and conditioners in Brazil and first in Rio de Janeiro. Since Gillette, represented by Luciano Huck, is considered the leading brand of shaving, with more than 75% of the market for blades and razors.

EXAME.com - As you have identified that the use of celebrities was the way?

Finotti - In January 2010, we conducted a survey with Ipsos study called Influencer Mapping Study, which evaluated the markets of Brazil, Mexico and Argentina and the importance of the celebrities in these countries. The study evaluates the top 10 market endorser, and Brazil is the country with the largest number of celebrities. Among the top 10 endorsers in Brazil, seven are celebrities. In Mexico and Argentina, only two are. Brazil is the country most affected by them.

http://exame.abril.com.br/marketing/notici...vezes-no-brasil

(found via giseledaily)

Posted

This Year in Vogue: The Covers

Gisele Bundchen, the modelling equivalent of the Energizer bunny, graced a total of eight Vogue covers this year, more than any other model or celebrity. It was a close race, but Gisele managed to nab the top spot with highlights that include Emmanelle Alts first official issue of Vogue Paris, a delightfully tacky December cover of Vogue UK, and a July issue of Vogue Brazil dedicated solely to her. Not bad. Conde Nast has obviously been taking full advantage of the Gisele Bundchen Stock Index.

http://fashionista.com/2011/12/this-year-i...gue-the-covers/

anyone still want to undermine her? :whistle: Go ahead, statistics prove otherwise. :hehe:

  • 2 weeks later...
Posted

hanks miche! :wave:

THE MOST MODERN BLONDES

Sun-Streaked Blonde

Gisele Bundchen

From dazzling golds to sparkling champagnes, the best blonde haircolors are decidedly luxurious. That Midas touch can illuminate your skin and enhance your eyes for a striking effect, even if you
Posted

Most sought-after celebrity looks

Many people choose to undergo plastic surgery to enhance their appearance. However, doctors say that a lot of patients come into their offices with a certain celebrity feature they want to achieve through their surgery.

A group of British plastic surgeons recently identified the celebrities that most people want to look like with the help of cosmetic surgeries.

"Patients continue to look to Hollywood to determine their standard of beauty, but they are realistic in their desires to look more energetic and youthful, as well as completely natural," one doctor told HarleyMedical.co.uk.

Among patients who want body-transforming surgeries such as liposuction, body contouring and tummy tucks, the most sought-after celebrity looks include actress Jennifer Aniston and supermodel Gisele Bundchen.

http://www.surgery.org/consumers/plastic-s...lf1f9jQ.twitter

Posted

Gisele Bundchen visits the Boston Ballet

12/28/201

Boston supermodel Gisele Bundchen attended Tuesday nights performance of The Nutcracker. She brought her parents to the show, and met with Boston Ballet Artistic Director Mikko Nissinen and some of the dancers backstage.

http://www.boston.com/Boston/names/2011/12...XJLM/index.html

Also Vogue Paris Top 25 models of 2011 :clap:

http://www.vogue.fr/mode/en-vogue/diaporam...80/image/458326

There is a poll already of those models ^ but Gisele was not included, because she is considered "hors concours". :D

Posted

We Hear -

That supermodel Gisele Bundchen treated her parents, Valdir and Vania, to Boston Ballets "The Nutcracker" at the Opera House the other night and later met with artistic director Mikko Nissenen and some of the dancers. Gi told the cast it was her first time seeing The Nutcracker performed. "She was so kind and engaged with everyone," said our backstage spy. "She wished the crew and cast a happy New Year as she left."

(bostonherald)

Posted

2011 Giving Back 30 Released

Los Angeles, CA (December 19, 2011) The Giving Back Fund (GBF), a nonprofit organization that provides philanthropic management and consulting to the sports and entertainment industries, released its fifth annual Giving Back 30, a list of the 30 celebrities who made the largest donations to charity in 2010 according to public records. The list (see below) includes celebrities from many walks of life including actors, writers, producers, musicians, comedians, and athletes.

14. Model Gisele Bundchen $1,500,000 To the Red Cross for Haiti Relief.

http://www.givingback.org/Programs_Service...ack30_2011.html

Posted

omg did she shoot Dior?

Gisele Bundchen talks about the success of his career interview with the newspaper "O Globo". When asked about the indication of Forbes, which defines it as the first model to become a billionaire, she said: "This is an exaggeration."

The top richest in the world with sales of $ 45 million between 2010 and 2011, participated in more than 20 magazine covers, launched clothing lines by C & A, the cosmetics brand Be and starred in campaigns for Salvatore Ferragamo, Isabel Marant Versace, Balenciaga and H & M.

After many successful works as creative director, Gisele said her experience on the job. "I love creating, then, this new experience is exciting for me. I did not know who gave so much work. I learned that it takes dedication and communication between everyone and to get several collections a year."

During a recent essay for Dior, in the sun of 40 degrees, the model went on to say that fashion is sacrifice and torture but would not be fashion. On the statement, she confessed that she has experienced many peculiar stories. "I've gone through each one. If I tell anyone who believes. But I'm no superhero, no. I've always been very dedicated. I see the work of a highly professional manner and try to keep good humor and relaxed atmosphere on set, no matter situation. I think it helps everyone to work better. I believe that everything is energy, and positive energy is contagious. "Gisele is home with Tom Brady, forming the richest couple in the world of celebrities, and is the mother of Benjamin.

http://revistaquem.globo.com/Revista/Quem/...PERHEROINA.html

via giseledaily (giseledaily says it translates as doing a recent photoshoot for Dior) :woot:

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