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Candice Swanepoel

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Sorry if i'm late about the topic candice exposure topic, :blush:

I think it personally depends on the model when it comes to people complaining. People never complain about adriana being shown, but then again adriana was never shown this much either. TBH in my opinion, my opinion, candice status isn't that good as an angel as the past ones when they were her age. Like someone mentioned "they did the same with adriana when she was younger" thats true, and no one ever complained. Thats why I feel it depends on the model. Imo candice is beautiful, and the most beautiful new angel but she doesn't have "IT" yet like VS may think she does. Obviously VS sees potential, I see it once the older angels leave, but right now I honestly don't get why they have to force her in this way,this much. I mean adriana wasn't even this forced in 2003. Yes adriana opened, got her two wings as candice. But VS never gave adriana her own little videos all the time, when it came to her being in commercials adriana wasn't in more than half of them neither was she included in every campaign line VS had created.

I don't even think VS is doing this just to get candice to "sell their clothes because she sell the clothes best"(imo none of the models doesn't influence a thing a costumer buys) because she is only doing videos and are in the magazines. she hasn't promoted a product in a while, she hasn't been doing any interviews for them, and you don't find her pictures in the actual stores that much. IDK why VS is exposing her the way they are but its getting under alot of people's skin. And the thing is people aren't even upset at candice its more of VS that people have the problems with. Their decisions have been OFF lately imo.

^Well you also you have to take into consideration that 1) the internet/ internet forums weren't as prevalent back then and 2) that youtube wasn't around yet. I bet you if those were around/ popular back then we would get a crap ton of vs videos featuring Adriana and there would of been people that would have been complaining about her being overexposed. But then again as you said your opinion is your opinion. But it seems that vs is doing something right considering that she has the most twitter followers out of the new angels that do have a twitter. But whatever, in about 1-3 years there will be a new girl that will be overexposed.

I like Candice overexposure!!!!!

I agree with Lovemusic and MariaL <3

I like Candice overexposure!!!!!

ME TOO!!! :heart: :heart: :heart: :heart: :heart: :heart: :heart: :heart:

^Well you also you have to take into consideration that 1) the internet/ internet forums weren't as prevalent back then and 2) that youtube wasn't around yet. I bet you if those were around/ popular back then we would get a crap ton of vs videos featuring Adriana and people might have eventually complain about her being overexposed. But then again as you said your opinion is your opinion. But it seems that vs is doing something right considering that she has the most twitter followers out of the new angels that have a twitter. And whatever in about 1-3 years there will be a new girl that will be overexposed.

Ok, let me put it this way then, overall candice isn't getting the right reaction that I think VS intended it too. (Excuse me if I sound like a VS nerd, i've just been a fan of vs for a long time). What happened with adriana in 2003, is ofcourse happening with candice now, and started to happen for alessandra in 2006. Adriana's opening was significant, she was already a bit popular before it, she blew up right afterwards, I say right afterwards because immediately after 2003 she became who she is today and at the end vsfs people applauded her. Now ale didn't open til 2010, but I think at a point in time VS was exposing her more too and she got applauded in 2006 and she blew up. Candice opened and vs is exposing her in a way they never have before, as you mentioned to the technology, but its not doing anything. Candice is suppose to be out there by now and instead it just looks like VS is doing all this for nothing and people are tired of it because imo the way candice carries herself. So like I said candice's status isn't up there for VS to be exposing her like they are. They need to be slowing things down more because its not falling into order.

And ofcourse its no secret that candice may be the best of the new angels, but that's no excuse. Ale actually has the most twitter followers out of all the angels, and then adriana is one of the most liked models on fb, if not the most liked because she has over a millions likes. But when VS had the chance to use them, they didn't. Like with the vs swim, it was brazil themed but look at how that turned or is turning out, candice is everywhere. They could have used adriana and ale way more esp since they have all the popularity and are brazilian. But they continuing with candice, things like that makes me say she is being exposed to the point where its not that logical.

Usually no matter who is head angel or who is the face, VS always found a way to make things more equal with their angels still, not anymore

Yes at Adriana on FB is really more than a million people who like it, but that does not mean anything ... This is a million fans, it was a few years (more than seven if I'm not mistaken) .... As far as I know, Candice does not have to current page on FB, but I assure you, if she did it, the fans would be toppled from the ceiling and over the same time as Adriana, she would have received the same number of fans, if not more ....(at present its popularity grows, certainly not I can speak that will to occur to it then) So all in Candice ahead guys .... Needless to say that she won a record number of readers on Twitter in such a short time and being one of the new Angels.But most readers Tweet has now Miranda, not counting those that have not are angels (Gisele, Heidi ...) :p

Ok, let me put it this way then, overall candice isn't getting the right reaction that I think VS intended it too.

[...]

Candice is suppose to be out there by now and instead it just looks like VS is doing all this for nothing and people are tired of it because imo the way candice carries herself. So like I said candice's status isn't up there for VS to be exposing her like they are. They need to be slowing things down more because its not falling into order.

[...]

But they continuing with candice, things like that makes me say she is being exposed to the point where its not that logical.

I wouldn't claim that all people are tired of seeing Candice that much. Why do you think so?

Just because there are people who complain about it doesn't mean everybody is sick of seeing her.

Victoria's Secret is a big company and like every big company, it employs a team of specialists which does market researches.

So there must be something that gets VS any economic benefit by overexposing Candice.

They wouldn't do that if the people were so annoyed by her, because actually the models do influence the purchasing behavior.

Additionally, Ale and Adriana are getting old.

Of course they are not actually old - but the model business applies other standards.

You have to consider the target audience of VS.

I toootally agree with Melocoton.

I think the "future" is about being reachable. And I'm talking about celebrities. Twitter, facebook make them real and reachable. And I think that's one of the things Candice and Behati have. They are real, we feel like they can't be reached. Like they are just like us, full of life, simple... just extremely hot! LOL I don't see that about Adriana, never saw it. To give you guys a clue about it, I'm from Brazil like her. Everyone here knows Gisele and most people know Alessandra Ambrosio. But Adriana Lima? Not THAT much. And why is that? I don't know, but there must be some explanation. Alessandra is everywhere in ads, editorials, stores, commercials... like Gisele. We don't see Adriana anywhere. At least, not even close to that. I don't understand why they don't want her here, but apparently... they don't. And I believe there's an explanation. I only like her on the runway, because videos and pictures... she's is just average. MY OPINION. Maybe Candice doesnt have what some people think Adriana had, but... I actually prefer it that way, based on MY experience with Adriana. I think she is more "real" and versatile. She just needs to be big like Adriana is on the runway, everything else, she's better.

Ok, let me put it this way then, overall candice isn't getting the right reaction that I think VS intended it too.

[...]

Candice is suppose to be out there by now and instead it just looks like VS is doing all this for nothing and people are tired of it because imo the way candice carries herself. So like I said candice's status isn't up there for VS to be exposing her like they are. They need to be slowing things down more because its not falling into order.

[...]

But they continuing with candice, things like that makes me say she is being exposed to the point where its not that logical.

I wouldn't claim that all people are tired of seeing Candice that much. Why do you think so?

Just because there are people who complain about it doesn't mean everybody is sick of seeing her.

Victoria's Secret is a big company and like every big company, it employs a team of specialists which does market researches.

So there must be something that gets VS any economic benefit by overexposing Candice.

They wouldn't do that if the people were so annoyed by her, because actually the models do influence the purchasing behavior.

Additionally, Ale and Adriana are getting old.

Of course they are not actually old - but the model business applies other standards.

You have to consider the target audience of VS.

Exactly ale and adriana are getting older, which means what? vs should stop using them and start using an angel thats about 7 years younger than them or should they take advantage of the oldest ones since the younger ones can actually wait awhile? Atleast when adriana had her time, all the angels were more closer in age and as I said before everybody still got their equal attention. And even with them getting older they are the ones everyone wants to see the most.

Target audience, sometimes its a question whether or not they are even targeting their female buyers or men. No one really knows who their targets are but we all know that it should be women. But I don't think that would matter because everyone enjoys every angel. There isn't a specific type of fan per angel. They have fans of ever gender,race, age,sexual orientation. So idk why it would matter when there is so much variety.

Crista, my point was that exactly that the followers on twitter and fb statics isn't an excuse. I mean its proof of which angel is maybe more popular. But even if candice did have an fb her fans wouldn't tops adriana. Ale's fans doesn't even top adriana's and ale has more followers on twitter than adriana. Candice followers didn't even top adriana's when adriana made her twitter page but never tweeted (adri just started tweeting during the vsfs 2011). I don't think that candice will reach giselle's or adriana's popularity, I have my reasons, don't kill me. :whistle:

You guys are good candice fans so you can perfer the over exposure of candice. I just think that not only ale and adriana at times are wrongfully underexposed(because they are not getting any younger it would be smart to use them more) but I could see why you'd think not since they have had years in vs to be shown, but the other new angels are wrongfully underexposed . Non of the new angels are better than each other(besides candice twitter followers,BUT like we agreed on that's no excuse). So focusing so much more on one that is only just as good as the others angel wise annoys me.MissNKlovesphotograph, To me there is no way candice is better than anyone (esp. not an older angel like alessandra or adriana), she can be just as beautiful as some of the angels or just as good as some of the angels but saying she is better would honestly be pushing it imo and I think someone would have to be biased (a big fan) to say that there is alot to consider to make that judgement.

You all are obviously fine with the i'll say ARGUABLY overexposure of candice, its cool. Melocot

Exactly ale and adriana are getting older, which means what vs should stop using them and start using an angel thats about 7 years younger than them or should they take advantage of the oldest ones since the younger ones can actually wait awhile? Atleast when adriana had her time, all the angels were more closer in age and as I said before everybody still got their equal attention.

Target audience, sometimes its a question whether or not they are even targeting their female buyers or men. No one really knows who their targets are but we all know that it should be women. But I don't think that would matter because everyone enjoys every angel. There isn't a specific type of fan per angel. They have fans of ever gender,race,sexual orientation. So idk why it would matter when there is so much variety.

The target audience is one of the if not the most important thing for a company.

Everything - the whole Corporate Identity, the product design, etc. - is determined by it.

I ensure you VS makes no move without considering the target group.

And actually, if you know how, it's not difficult to find out their target group.

You just have to know a bit about media psychology and communication design.

Melocot�n thanks for being a bit fair about it and considering real things and not making inappropriate comparisons, because we all know that comparing too much will get you killed * sarcasm* but I still think that this candice takeover isn't the smartest and is annoying

Considering real things? You mean economic aspects?

And MissNKlovesphotograph, you have a very good point! :)

Exactly ale and adriana are getting older, which means what vs should stop using them and start using an angel thats about 7 years younger than them or should they take advantage of the oldest ones since the younger ones can actually wait awhile? Atleast when adriana had her time, all the angels were more closer in age and as I said before everybody still got their equal attention.

Target audience, sometimes its a question whether or not they are even targeting their female buyers or men. No one really knows who their targets are but we all know that it should be women. But I don't think that would matter because everyone enjoys every angel. There isn't a specific type of fan per angel. They have fans of ever gender,race,sexual orientation. So idk why it would matter when there is so much variety.

The target audience is one of the if not the most important thing for a company.

Everything - the whole Corporate Identity, the product design, etc. - is determined by it.

I ensure you VS makes no move without considering the target group.

And actually, if you know how, it's not difficult to find out their target group.

You just have to know a bit about media psychology and communication design.

Well do you know the target group?

I toootally agree with Melocoton.

I think the "future" is about being reachable. And I'm talking about celebrities. Twitter, facebook make them real and reachable. And I think that's one of the things Candice and Behati have. They are real, we feel like they can't be reached. Like they are just like us, full of life, simple... just extremely hot! LOL I don't see that about Adriana, never saw it. To give you guys a clue about it, I'm from Brazil like her. Everyone here knows Gisele and most people know Alessandra Ambrosio. But Adriana Lima? Not THAT much. And why is that? I don't know, but there must be some explanation. Alessandra is everywhere in ads, editorials, stores, commercials... like Gisele. We don't see Adriana anywhere. At least, not even close to that. I don't understand why they don't want her here, but apparently... they don't. And I believe there's an explanation. I only like her on the runway, because videos and pictures... she's is just average. MY OPINION. Maybe Candice doesnt have what some people think Adriana had, but... I actually prefer it that way, based on MY experience with Adriana. I think she is more "real" and versatile. She just needs to be big like Adriana is on the runway, everything else, she's better.

OK, I've been trying to figure out this for the longest what is up with this "real"/natural stuff with models like miranda and candice being put into the comparison with adriana? Anytime someone compares adriana with those two they say natural and real, what does that mean? And also what you mean by versatile, in what actually?

As far as the other stuff....thats brazil. We are talking about VS and basically america, honest, because someone told me that adriana look likes every other girl brazil so I decided to google brazilain girl and adriana was the first person model/celeb from brazil to pop up.... So yeah here is alot of where adriana's popularity come from, can't argue with that but can't find a problem with it either, though at times I can't stand this country myself, but thats something else

Well do you know the target group????????

Well, I've been studying this stuff for years now (I'm talking about communication design and this stuff)

and my teachers have always been very satisfied with my analyses,

so I could try to find out VS's target group if you want to.

I think their target group are young women around their twenties.

Men are a just a "accompaniment", however, not intended.

If you look a VS's Corporate Identity, it's clear that the target are not men.

Do you want a more detailed analysis? With explanations or so?

Since an analysis doesn't only consist of the age, of course.

There are also psychosocial aspects.

EDIT: I hope everything is clear with the word "psychosocial".

I know the technical terms in German, but no dictionary translates them.

Well do you know the target group????????

Well, I've been studying this stuff for years now (I'm talking about communication design and this stuff)

and my teachers have always been very satisfied with my analyses,

so I could try to find out VS's target group if you want to.

I think their target group are young women around their twenties.

Men are a just a "accompaniment", however, not intended.

If you look a VS's Corporate Identity, it's clear that the target are not men.

Do you want a more detailed analyses? With explanations or so?

That sounds like pink. No thanks because target group I don't think matters that much. Pink is basically for teens and girls in their twenties and stuff. But you also see older females(mid late 30's) using it also. The same goes for their products. I got my first VS bra not from pink but from VS it was 56 dollars, I got it when I was 14 every year since that age, i've been receiving those same kind of bras, none from pink. I've had some friends that was like that also. Like I said before people are gonna buy what they want to, when they want to, and I don't think a model has an influence on that. Its like what people say, when they see the models in the lingerie, no one is looking/paying attention the actual product. I mean look at that VS swim video she was just in that CherryBomb posted, not one comment on that video had to deal with the product. Just about her being overexposed, not overexposed, or beautiful. No one cares about the actually product the model is wearing. I think the only thing that would matter is age. As in if someone is too old. But none of the angels are too old and all the new angels are around the same age.

I mean its lingerie and clothing and accessories and beauty you can target all ages from 17 and up

I toootally agree with Melocoton.

I think the "future" is about being reachable. And I'm talking about celebrities. Twitter, facebook make them real and reachable. And I think that's one of the things Candice and Behati have. They are real, we feel like they can't be reached. Like they are just like us, full of life, simple... just extremely hot! LOL I don't see that about Adriana, never saw it. To give you guys a clue about it, I'm from Brazil like her. Everyone here knows Gisele and most people know Alessandra Ambrosio. But Adriana Lima? Not THAT much. And why is that? I don't know, but there must be some explanation. Alessandra is everywhere in ads, editorials, stores, commercials... like Gisele. We don't see Adriana anywhere. At least, not even close to that. I don't understand why they don't want her here, but apparently... they don't. And I believe there's an explanation. I only like her on the runway, because videos and pictures... she's is just average. MY OPINION. Maybe Candice doesnt have what some people think Adriana had, but... I actually prefer it that way, based on MY experience with Adriana. I think she is more "real" and versatile. She just needs to be big like Adriana is on the runway, everything else, she's better.

Versatile in what way? :blink:

I toootally agree with Melocoton.

I think the "future" is about being reachable. And I'm talking about celebrities. Twitter, facebook make them real and reachable. And I think that's one of the things Candice and Behati have. They are real, we feel like they can't be reached. Like they are just like us, full of life, simple... just extremely hot! LOL I don't see that about Adriana, never saw it. To give you guys a clue about it, I'm from Brazil like her. Everyone here knows Gisele and most people know Alessandra Ambrosio. But Adriana Lima? Not THAT much. And why is that? I don't know, but there must be some explanation. Alessandra is everywhere in ads, editorials, stores, commercials... like Gisele. We don't see Adriana anywhere. At least, not even close to that. I don't understand why they don't want her here, but apparently... they don't. And I believe there's an explanation. I only like her on the runway, because videos and pictures... she's is just average. MY OPINION. Maybe Candice doesnt have what some people think Adriana had, but... I actually prefer it that way, based on MY experience with Adriana. I think she is more "real" and versatile. She just needs to be big like Adriana is on the runway, everything else, she's better.

Versatile in what way? :blink:

EXACTLY lol, Adriana is the versatile of the versatile IN VS, even more so than candice, but she said it was her opinion so I too ask what does she mean by versatile.

That sounds like pink. No thanks because target group I don't think matters that much. Pink is basically for teens and girls in their twenties and stuff. But you also see older females(mid late 30's) using it also. The same goes for their products. I got my first VS bra not from pink but from VS it was 56 dollars, I got it when I was 14 every year since that age, i've been receiving those same kind of bras, none from pink. I've had some friends that was like that also. Like I said before people are gonna buy what they want to, when they want to, and I don't think a model has an influence on that. Its like what people say, when they see the models on the lingerie, no one is looking/paying attention the actual product. I mean look at that VS swim video she was just in that CherryBomb posted, not one comment on that video had to deal with the product.

You don't know anything about target audience, do you?

Just because there are old women who buy VS stuff doesn't mean that VS targets them.

For example, look at their website. It's pink and white. Those are typical colors for a young audience. (Color psychology)

Or if you look at their Corporate Communication, you will recognize that they use social networks a lot.

They try to get new customers by using Twitter, YouTube and so on. That's another indication for a young audience.

Or the image VS is trying to represent. Flirty, funny, active, dreamy... The models are talking about their first kisses or first dates.

All these things are not prepared for an audience around 40. They want to attract young women.

And well, there are studies (e.g. HOBA experiment) which prove that our purchasing behavior is influenced by the media, advertising, etc. It's a fact.

That sounds like pink. No thanks because target group I don't think matters that much. Pink is basically for teens and girls in their twenties and stuff. But you also see older females(mid late 30's) using it also. The same goes for their products. I got my first VS bra not from pink but from VS it was 56 dollars, I got it when I was 14 every year since that age, i've been receiving those same kind of bras, none from pink. I've had some friends that was like that also. Like I said before people are gonna buy what they want to, when they want to, and I don't think a model has an influence on that. Its like what people say, when they see the models on the lingerie, no one is looking/paying attention the actual product. I mean look at that VS swim video she was just in that CherryBomb posted, not one comment on that video had to deal with the product.

You don't know anything about target audience, do you?

Just because there are old women who buy VS stuff doesn't mean that VS targets them.

For example, look at their website. It's pink and white. Those are typical colors for a young audience. (Color psychology)

Or if you look at their Corporate Communication, you will recognize that they use social networks a lot.

They try to get new customers by using Twitter, YouTube and so on. That's another indication for a young audience.

Or the image VS is trying to represent. Flirty, funny, active... The models are talking about their first kisses or first dates.

All these things are not prepared for an audience around 40. They want to attract young women.

And well, there are studies (e.g. HOBA experiment) that prove that our purchasing is influenced by the media, advertising, etc. It's a fact.

:| I get what your saying a target audience is, and I know what target audience is but didn't I say "I don't think it really matter that much" yeah thats what I said. I don't think target audience matter that much and I still don't find it a good reason to keep using candice all the time.

I'm sorry, I don't think Adriana is versatile, guys. Like... I don't see anything remarkable about her work besides VS. I don't even think she is good for something more Fashion. And she is 7 years older than Candice, Candice has a looong way to go and she is already huge. But like someone else said here, it's Candice's thread and there's no reason for us to compair them two. They are different models and one is way older than the other.

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