Candice Swanepoel

[crista]

Yes at Adriana on FB is really more than a million people who like it, but that does not mean anything ... This is a million fans, it was a few years (more than seven if I'm not mistaken) .... As far as I know, Candice does not have to current page on FB, but I assure you, if she did it, the fans would be toppled from the ceiling and over the same time as Adriana, she would have received the same number of fans, if not more ....(at present its popularity grows, certainly not I can speak that will to occur to it then) So all in Candice ahead guys .... Needless to say that she won a record number of readers on Twitter in such a short time and being one of the new Angels.But most readers Tweet has now Miranda, not counting those that have not are angels (Gisele, Heidi ...)

[Nazara]

Ok, let me put it this way then, overall candice isn't getting the right reaction that I think VS intended it too.

[...]

Candice is suppose to be out there by now and instead it just looks like VS is doing all this for nothing and people are tired of it because imo the way candice carries herself. So like I said candice's status isn't up there for VS to be exposing her like they are. They need to be slowing things down more because its not falling into order.

[...]

But they continuing with candice, things like that makes me say she is being exposed to the point where its not that logical.

I wouldn't claim that all people are tired of seeing Candice that much. Why do you think so?

Just because there are people who complain about it doesn't mean everybody is sick of seeing her.

Victoria's Secret is a big company and like every big company, it employs a team of specialists which does market researches.

So there must be something that gets VS any economic benefit by overexposing Candice.

They wouldn't do that if the people were so annoyed by her, because actually the models do influence the purchasing behavior.

Additionally, Ale and Adriana are getting old.

Of course they are not actually old - but the model business applies other standards.

You have to consider the target audience of VS.

[MissNKlovesphotograph]

I toootally agree with Melocoton.

I think the "future" is about being reachable. And I'm talking about celebrities. Twitter, facebook make them real and reachable. And I think that's one of the things Candice and Behati have. They are real, we feel like they can't be reached. Like they are just like us, full of life, simple... just extremely hot! LOL I don't see that about Adriana, never saw it. To give you guys a clue about it, I'm from Brazil like her. Everyone here knows Gisele and most people know Alessandra Ambrosio. But Adriana Lima? Not THAT much. And why is that? I don't know, but there must be some explanation. Alessandra is everywhere in ads, editorials, stores, commercials... like Gisele. We don't see Adriana anywhere. At least, not even close to that. I don't understand why they don't want her here, but apparently... they don't. And I believe there's an explanation. I only like her on the runway, because videos and pictures... she's is just average. MY OPINION. Maybe Candice doesnt have what some people think Adriana had, but... I actually prefer it that way, based on MY experience with Adriana. I think she is more "real" and versatile. She just needs to be big like Adriana is on the runway, everything else, she's better.

[Souled-Out]

Ok, let me put it this way then, overall candice isn't getting the right reaction that I think VS intended it too.

[...]

Candice is suppose to be out there by now and instead it just looks like VS is doing all this for nothing and people are tired of it because imo the way candice carries herself. So like I said candice's status isn't up there for VS to be exposing her like they are. They need to be slowing things down more because its not falling into order.

[...]

But they continuing with candice, things like that makes me say she is being exposed to the point where its not that logical.

I wouldn't claim that all people are tired of seeing Candice that much. Why do you think so?

Just because there are people who complain about it doesn't mean everybody is sick of seeing her.

Victoria's Secret is a big company and like every big company, it employs a team of specialists which does market researches.

So there must be something that gets VS any economic benefit by overexposing Candice.

They wouldn't do that if the people were so annoyed by her, because actually the models do influence the purchasing behavior.

Additionally, Ale and Adriana are getting old.

Of course they are not actually old - but the model business applies other standards.

You have to consider the target audience of VS.

Exactly ale and adriana are getting older, which means what? vs should stop using them and start using an angel thats about 7 years younger than them or should they take advantage of the oldest ones since the younger ones can actually wait awhile? Atleast when adriana had her time, all the angels were more closer in age and as I said before everybody still got their equal attention. And even with them getting older they are the ones everyone wants to see the most.

Target audience, sometimes its a question whether or not they are even targeting their female buyers or men. No one really knows who their targets are but we all know that it should be women. But I don't think that would matter because everyone enjoys every angel. There isn't a specific type of fan per angel. They have fans of ever gender,race, age,sexual orientation. So idk why it would matter when there is so much variety.

Crista, my point was that exactly that the followers on twitter and fb statics isn't an excuse. I mean its proof of which angel is maybe more popular. But even if candice did have an fb her fans wouldn't tops adriana. Ale's fans doesn't even top adriana's and ale has more followers on twitter than adriana. Candice followers didn't even top adriana's when adriana made her twitter page but never tweeted (adri just started tweeting during the vsfs 2011). I don't think that candice will reach giselle's or adriana's popularity, I have my reasons, don't kill me.

You guys are good candice fans so you can perfer the over exposure of candice. I just think that not only ale and adriana at times are wrongfully underexposed(because they are not getting any younger it would be smart to use them more) but I could see why you'd think not since they have had years in vs to be shown, but the other new angels are wrongfully underexposed . Non of the new angels are better than each other(besides candice twitter followers,BUT like we agreed on that's no excuse). So focusing so much more on one that is only just as good as the others angel wise annoys me.MissNKlovesphotograph, To me there is no way candice is better than anyone (esp. not an older angel like alessandra or adriana), she can be just as beautiful as some of the angels or just as good as some of the angels but saying she is better would honestly be pushing it imo and I think someone would have to be biased (a big fan) to say that there is alot to consider to make that judgement.

You all are obviously fine with the i'll say ARGUABLY overexposure of candice, its cool. Melocot

[Nazara]

Exactly ale and adriana are getting older, which means what vs should stop using them and start using an angel thats about 7 years younger than them or should they take advantage of the oldest ones since the younger ones can actually wait awhile? Atleast when adriana had her time, all the angels were more closer in age and as I said before everybody still got their equal attention.

Target audience, sometimes its a question whether or not they are even targeting their female buyers or men. No one really knows who their targets are but we all know that it should be women. But I don't think that would matter because everyone enjoys every angel. There isn't a specific type of fan per angel. They have fans of ever gender,race,sexual orientation. So idk why it would matter when there is so much variety.

The target audience is one of the if not the most important thing for a company.

Everything - the whole Corporate Identity, the product design, etc. - is determined by it.

I ensure you VS makes no move without considering the target group.

And actually, if you know how, it's not difficult to find out their target group.

You just have to know a bit about media psychology and communication design.

Melocot�n thanks for being a bit fair about it and considering real things and not making inappropriate comparisons, because we all know that comparing too much will get you killed * sarcasm* but I still think that this candice takeover isn't the smartest and is annoying

Considering real things? You mean economic aspects?

And MissNKlovesphotograph, you have a very good point!

[Souled-Out]

Exactly ale and adriana are getting older, which means what vs should stop using them and start using an angel thats about 7 years younger than them or should they take advantage of the oldest ones since the younger ones can actually wait awhile? Atleast when adriana had her time, all the angels were more closer in age and as I said before everybody still got their equal attention.

Target audience, sometimes its a question whether or not they are even targeting their female buyers or men. No one really knows who their targets are but we all know that it should be women. But I don't think that would matter because everyone enjoys every angel. There isn't a specific type of fan per angel. They have fans of ever gender,race,sexual orientation. So idk why it would matter when there is so much variety.

The target audience is one of the if not the most important thing for a company.

Everything - the whole Corporate Identity, the product design, etc. - is determined by it.

I ensure you VS makes no move without considering the target group.

And actually, if you know how, it's not difficult to find out their target group.

You just have to know a bit about media psychology and communication design.

Well do you know the target group?

[Souled-Out]

I toootally agree with Melocoton.

I think the "future" is about being reachable. And I'm talking about celebrities. Twitter, facebook make them real and reachable. And I think that's one of the things Candice and Behati have. They are real, we feel like they can't be reached. Like they are just like us, full of life, simple... just extremely hot! LOL I don't see that about Adriana, never saw it. To give you guys a clue about it, I'm from Brazil like her. Everyone here knows Gisele and most people know Alessandra Ambrosio. But Adriana Lima? Not THAT much. And why is that? I don't know, but there must be some explanation. Alessandra is everywhere in ads, editorials, stores, commercials... like Gisele. We don't see Adriana anywhere. At least, not even close to that. I don't understand why they don't want her here, but apparently... they don't. And I believe there's an explanation. I only like her on the runway, because videos and pictures... she's is just average. MY OPINION. Maybe Candice doesnt have what some people think Adriana had, but... I actually prefer it that way, based on MY experience with Adriana. I think she is more "real" and versatile. She just needs to be big like Adriana is on the runway, everything else, she's better.

OK, I've been trying to figure out this for the longest what is up with this "real"/natural stuff with models like miranda and candice being put into the comparison with adriana? Anytime someone compares adriana with those two they say natural and real, what does that mean? And also what you mean by versatile, in what actually?

As far as the other stuff....thats brazil. We are talking about VS and basically america, honest, because someone told me that adriana look likes every other girl brazil so I decided to google brazilain girl and adriana was the first person model/celeb from brazil to pop up.... So yeah here is alot of where adriana's popularity come from, can't argue with that but can't find a problem with it either, though at times I can't stand this country myself, but thats something else

[Nazara]

Well do you know the target group????????

Well, I've been studying this stuff for years now (I'm talking about communication design and this stuff)

and my teachers have always been very satisfied with my analyses,

so I could try to find out VS's target group if you want to.

I think their target group are young women around their twenties.

Men are a just a "accompaniment", however, not intended.

If you look a VS's Corporate Identity, it's clear that the target are not men.

Do you want a more detailed analysis? With explanations or so?

Since an analysis doesn't only consist of the age, of course.

There are also psychosocial aspects.

EDIT: I hope everything is clear with the word "psychosocial".

I know the technical terms in German, but no dictionary translates them.

[Souled-Out]

Well do you know the target group????????

Well, I've been studying this stuff for years now (I'm talking about communication design and this stuff)

and my teachers have always been very satisfied with my analyses,

so I could try to find out VS's target group if you want to.

I think their target group are young women around their twenties.

Men are a just a "accompaniment", however, not intended.

If you look a VS's Corporate Identity, it's clear that the target are not men.

Do you want a more detailed analyses? With explanations or so?

That sounds like pink. No thanks because target group I don't think matters that much. Pink is basically for teens and girls in their twenties and stuff. But you also see older females(mid late 30's) using it also. The same goes for their products. I got my first VS bra not from pink but from VS it was 56 dollars, I got it when I was 14 every year since that age, i've been receiving those same kind of bras, none from pink. I've had some friends that was like that also. Like I said before people are gonna buy what they want to, when they want to, and I don't think a model has an influence on that. Its like what people say, when they see the models in the lingerie, no one is looking/paying attention the actual product. I mean look at that VS swim video she was just in that CherryBomb posted, not one comment on that video had to deal with the product. Just about her being overexposed, not overexposed, or beautiful. No one cares about the actually product the model is wearing. I think the only thing that would matter is age. As in if someone is too old. But none of the angels are too old and all the new angels are around the same age.

I mean its lingerie and clothing and accessories and beauty you can target all ages from 17 and up

[Liora Loyola]

I toootally agree with Melocoton.

I think the "future" is about being reachable. And I'm talking about celebrities. Twitter, facebook make them real and reachable. And I think that's one of the things Candice and Behati have. They are real, we feel like they can't be reached. Like they are just like us, full of life, simple... just extremely hot! LOL I don't see that about Adriana, never saw it. To give you guys a clue about it, I'm from Brazil like her. Everyone here knows Gisele and most people know Alessandra Ambrosio. But Adriana Lima? Not THAT much. And why is that? I don't know, but there must be some explanation. Alessandra is everywhere in ads, editorials, stores, commercials... like Gisele. We don't see Adriana anywhere. At least, not even close to that. I don't understand why they don't want her here, but apparently... they don't. And I believe there's an explanation. I only like her on the runway, because videos and pictures... she's is just average. MY OPINION. Maybe Candice doesnt have what some people think Adriana had, but... I actually prefer it that way, based on MY experience with Adriana. I think she is more "real" and versatile. She just needs to be big like Adriana is on the runway, everything else, she's better.

Versatile in what way?

[Souled-Out]

I toootally agree with Melocoton.

I think the "future" is about being reachable. And I'm talking about celebrities. Twitter, facebook make them real and reachable. And I think that's one of the things Candice and Behati have. They are real, we feel like they can't be reached. Like they are just like us, full of life, simple... just extremely hot! LOL I don't see that about Adriana, never saw it. To give you guys a clue about it, I'm from Brazil like her. Everyone here knows Gisele and most people know Alessandra Ambrosio. But Adriana Lima? Not THAT much. And why is that? I don't know, but there must be some explanation. Alessandra is everywhere in ads, editorials, stores, commercials... like Gisele. We don't see Adriana anywhere. At least, not even close to that. I don't understand why they don't want her here, but apparently... they don't. And I believe there's an explanation. I only like her on the runway, because videos and pictures... she's is just average. MY OPINION. Maybe Candice doesnt have what some people think Adriana had, but... I actually prefer it that way, based on MY experience with Adriana. I think she is more "real" and versatile. She just needs to be big like Adriana is on the runway, everything else, she's better.

Versatile in what way?

EXACTLY lol, Adriana is the versatile of the versatile IN VS, even more so than candice, but she said it was her opinion so I too ask what does she mean by versatile.

[Nazara]

That sounds like pink. No thanks because target group I don't think matters that much. Pink is basically for teens and girls in their twenties and stuff. But you also see older females(mid late 30's) using it also. The same goes for their products. I got my first VS bra not from pink but from VS it was 56 dollars, I got it when I was 14 every year since that age, i've been receiving those same kind of bras, none from pink. I've had some friends that was like that also. Like I said before people are gonna buy what they want to, when they want to, and I don't think a model has an influence on that. Its like what people say, when they see the models on the lingerie, no one is looking/paying attention the actual product. I mean look at that VS swim video she was just in that CherryBomb posted, not one comment on that video had to deal with the product.

You don't know anything about target audience, do you?

Just because there are old women who buy VS stuff doesn't mean that VS targets them.

For example, look at their website. It's pink and white. Those are typical colors for a young audience. (Color psychology)

Or if you look at their Corporate Communication, you will recognize that they use social networks a lot.

They try to get new customers by using Twitter, YouTube and so on. That's another indication for a young audience.

Or the image VS is trying to represent. Flirty, funny, active, dreamy... The models are talking about their first kisses or first dates.

All these things are not prepared for an audience around 40. They want to attract young women.

And well, there are studies (e.g. HOBA experiment) which prove that our purchasing behavior is influenced by the media, advertising, etc. It's a fact.

[Souled-Out]

That sounds like pink. No thanks because target group I don't think matters that much. Pink is basically for teens and girls in their twenties and stuff. But you also see older females(mid late 30's) using it also. The same goes for their products. I got my first VS bra not from pink but from VS it was 56 dollars, I got it when I was 14 every year since that age, i've been receiving those same kind of bras, none from pink. I've had some friends that was like that also. Like I said before people are gonna buy what they want to, when they want to, and I don't think a model has an influence on that. Its like what people say, when they see the models on the lingerie, no one is looking/paying attention the actual product. I mean look at that VS swim video she was just in that CherryBomb posted, not one comment on that video had to deal with the product.

You don't know anything about target audience, do you?

Just because there are old women who buy VS stuff doesn't mean that VS targets them.

For example, look at their website. It's pink and white. Those are typical colors for a young audience. (Color psychology)

Or if you look at their Corporate Communication, you will recognize that they use social networks a lot.

They try to get new customers by using Twitter, YouTube and so on. That's another indication for a young audience.

Or the image VS is trying to represent. Flirty, funny, active... The models are talking about their first kisses or first dates.

All these things are not prepared for an audience around 40. They want to attract young women.

And well, there are studies (e.g. HOBA experiment) that prove that our purchasing is influenced by the media, advertising, etc. It's a fact.

:| I get what your saying a target audience is, and I know what target audience is but didn't I say "I don't think it really matter that much" yeah thats what I said. I don't think target audience matter that much and I still don't find it a good reason to keep using candice all the time.

[MissNKlovesphotograph]

I'm sorry, I don't think Adriana is versatile, guys. Like... I don't see anything remarkable about her work besides VS. I don't even think she is good for something more Fashion. And she is 7 years older than Candice, Candice has a looong way to go and she is already huge. But like someone else said here, it's Candice's thread and there's no reason for us to compair them two. They are different models and one is way older than the other.

[Souled-Out]

I'm sorry, I don't think Adriana is versatile, guys. Like... I don't see anything remarkable about her work besides VS. I don't even think she is good for something more Fashion. And she is 7 years older than Candice, Candice has a looong way to go and she is already huge. But like someone else said here, it's Candice's thread and there's no reason for us to compair them two. They are different models and one is way older than the other.

[Nazara]

Okay, no more talking about target audiences.

I tried to make clear how important the target audience is for the company.

But this ends in nothing.

I don't think target audience matter that much and I still don't find it a good reason to keep using candice all the time.

Do you know VS's annual balance sheets?

Maybe they earned more money since Candice has been overexposed?

They wouldn't use her that much by arbitrariness.

There must be some benefit and I think it's an economic one.

[Souled-Out]

Okay, no more talking about target audiences.

I tried to make clear how important the target audience is for the company.

But this ends in nothing.

I don't think target audience matter that much and I still don't find it a good reason to keep using candice all the time.

Do you know VS's annual balance sheets?

Maybe they earned more money since Candice is overexposed?

They wouldn't use her that much by arbitrariness.

There must be some benefit and I think it's an economic one.

I don't think that they are using her for economic reasons, I think if they were thinking about it economically they would have used adriana or ale.

Adriana is always the one that is trending during the vsfs, Chanel Iman trended in 2010 because she was becoming an angel, Candice opened. It wasn't a suprise that she opened. She is the first model to break adriana's opening cycle and got two wings. Candice didn't trend. On the day the VSFS was happening and the night it aired, you should be able to Google any angel and stuff about the vsfs should come up. For adriana, ale, miranda, doutzen, things came up.I actually searched for candice nothing about 2011's fashion show came up. I don't even think it was noted that candice opened in the articals/pics about the show and got to wear two wings, like it was for adriana. At the VS swim launch last year that miranda had came back in and candice had that white dress on, on the carpet with the photgraphers when they yell the model's name they called everyone names but called candice "the lady in white". *ouch* So thats why I asked MissNKlovesphotograph she means that candice is big in HF, because as far as the media and stuff goes *the things ale, adri, gisele, miranda* are popular in, candice isn't really that popular. If you are a VS fan like we all are then yeah of course your gonna know who candice is, but outside of that circle not really. One thing when adriana, ale, gisele was her age the media knew who they were by then. Some of them still don't.

The only reason I can see why they are using her so much is so that she gets more popular but all of the other angels def. needs that exposure too. But I still can't see any of them getting as popular or as notable as the old angels were

[Nazara]

One thing when adriana, ale, gisele was her age the media knew who they were by then. Some of them still don't.

Who don't know her?

[cherrybomb]

One thing I believe to be true is that Candice should be at a higher status than where she is at now. Sure she's known to a lot of people who follow VS or fashion, but to suggest that if she had an official facebook page she would have more "likes" than Adriana, to me that's a silly statement. But Candice has been in the VS show for years, they've been pushing her pictures for years, and she just opened the 2011 show but didn't get as strong of a reaction. I think she had it in her to have done better. Overall though, after Adriana had this much exposure with VS, it was rare that people didn't know who she was. But with Candice, even with how much they push her with media marketing, a bunch of my male friends still aren't too familiar with the name Candice Swanepoel. I think a lot of it has to do with your personality pushing you over the edge or over the top. I do think Candice has the type of main stream sex appeal it takes for models to launch into big stardom in the US, but no matter what happens I feel like she never reaches that point. Even with all the exposure she gets from gossip websites and sites like Dailymail. I feel that VS keeps pushing her in hopes of her becoming a prominent or even dare I say-'historic' angel, but she never seems to get closer for some reason. In good news though, she is still rather young. A good amount of time ahead of her, but I feel that she's so reserved in terms of her personality and being an Angel. I feel it holds her back, that's just me...once again, don't attack. I don't dislike the girl at all.

[Souled-Out]

One thing when adriana, ale, gisele was her age the media knew who they were by then. Some of them still don't.

Who don't know her?

Basically the media, Like cherrybomb said, people who follow VS and some who follow fashion know her, but as far as reglar day people who come across models like adriana, ale, miranda, Giselle, through social networks and media things, they don't know her. You'd have to know about VS and be a fan of it to know who candice is and why she should be just as important. But she is young so there is time to work on it but it better be quicker before some serious competition come her way or before the originals leave because I personally think once adri and ale is done, VS is going to fall short of what they use to be