Charlotte McKinney

March 17, 201510 yr

kinda interesting

Sex doesn't always sell: Carl's Jr. steamy Superbowl commercial failed to help sell more burgers, figures show
Commercial features seemingly naked model Charlotte McKinney advertising the fast food chain's 'All Natural Burger'
Advertising research firm Ameritest found only 27 per cent of people planned to visit the fast food chain after watching the ad
In comparison, 43 per cent of viewers have answered yes to the same question for the average restaurant ad
51 per cent found the commercial 'offensive' and 52 per cent found it irritating
Read more: http://www.dailymail.co.uk/news/article-2998173/Carl-s-Jr-sexy-Superbowl-commercial-failed-sell-burgers.html#ixzz3UdbdTcn0

And yet, reported on February 9th:

Carl's Jr. Has Some Voluptuous Data on the Charlotte McKinney Ad, Its Biggest Hit Ever: An all-natural juggernaut

http://www.adweek.com/news/advertising-branding/carls-jr-has-some-voluptuous-data-charlotte-mckinney-ad-its-biggest-hit-ever-162849

"The ad, by 72andSunny—titled "Au Naturel" and pushing the All-Natural Burger—has been watched 9.4 million times on YouTube, and the campaign has generated a staggering 2.5 billion media impressions in less than two weeks, the company tells Adweek exclusively. Both metrics far outpace anything Carl's Jr. has done in the past—including famous ads with Paris Hilton, Kim Kardashian, Kate Upton and Nina Agdal.

Despite airing in only the western half of the U.S. during the game, the ad also ranks as the third most shared Super Bowl spot across all social media networks, according to Shift Communications. Also, McKinney took over the Carl's Jr. Twitter handle during the Super Bowl and helped to generate more than 4,500 Carl's Jr.-related tweets totaling more than 41 million impressions.

In other words, the target audience of young males isn't tiring of the approach. And judging by the goofy Austin Powers-esque creative of the McKinney ad, it's quite the opposite: The more (comically) risqué, the better."

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March 17, 201510 yr

by Christine Rose

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March 17, 201510 yr

Thanks for the adds everyone, especially Shale. The Slavin pics--that third one in particular--are just stunning. Not surprised by the Carl's Jr responses: first, those who want only to watch the ad will go to youtube, thus driving those numbers up; second, those who want food, will avoid Carl's Jr, regardless of who is in their ads.