April 6, 20178 yr 8 hours ago, Limerlight said: I hear her pepsi commercial was received well  Worth it just for the amount of memes it created.
April 6, 20178 yr Not necessarily Kendall's fault. PepsiCo screwed it up as they openly admit Quote Company admits it ‘missed the mark’ after ad was mocked on social media and by civil rights activists including Martin Luther King Jr’s daughter https://www.theguardian.com/media/2017/apr/05/pepsi-kendall-jenner-pepsi-apology-ad-protest
April 6, 20178 yr I agree that Kendall Jenner wasn't primarily to blame (I'm guessing it's primarily the accounts people at the ad agency since I would hope at least some of the creatives tried to stop this), but she did happily accept the job and she must have at least known what she was doing whilst they were shooting that ad.
April 6, 20178 yr 1 hour ago, SympathysSilhouette said: I agree that Kendall Jenner wasn't primarily to blame (I'm guessing it's primarily the accounts people at the ad agency since I would hope at least some of the creatives tried to stop this), but she did happily accept the job and she must have at least known what she was doing whilst they were shooting that ad. Â Just like Karlie in that whitewashing job for Vogue. Â Truth is, both Jenners and Pepsi knew what they were doing. Controversy sells. They didn't "miss the mark", they hit it dead center. Â
April 6, 20178 yr That's giving them far too much credit. Marketing is not run by Machiavellian masterminds, but by out-of-touch morons getting high off their own supply.  In other words, "Never attribute to malice that which can be adequately explained by stupidity."  This ad not only missed the mark, they missed it in exactly the way I'd expect a brand and a rich celebrity to miss it.
April 6, 20178 yr 3 minutes ago, Memento Mori said: That's giving them far too much credit. Marketing is not run by Machiavellian masterminds, but by out-of-touch morons getting high off their own supply.  You're 100% wrong. And you clearly don't understand how world of entertainment works. Pepsi Co. are one of the most successful companies in the world with access to best marketing agencies. If you think nobody knew this backslash would happen you're being naive. Second culprit in the story are Kardashian clan who have mastered the art of staying in the limelight through scandals.  But sure, call them "out-of-touch morons" if you want to.
April 6, 20178 yr 28 minutes ago, Schemer said:  You're 100% wrong. And you clearly don't understand how world of entertainment works. Pepsi Co. are one of the most successful companies in the world with access to best marketing agencies. If you think nobody knew this backslash would happen you're being naive. Second culprit in the story are Kardashian clan who have mastered the art of staying in the limelight through scandals.  But sure, call them "out-of-touch morons" if you want to.  As someone who works in Communication and has worked at an ad agency, you are right. Sometimes companies do purposely create negative reception rather than positive ones b/c it generates more buzz  Not saying that was what Pepsi did but I wouldn't be surprised if that was their intention.
April 6, 20178 yr I'm comfortable standing by my position, accusations of naivete or appeals to authority notwithstanding. But that's enough for this thread.
April 6, 20178 yr 3 hours ago, PinkCouture said:  As someone who works in Communication and has worked at an ad agency, you are right. Sometimes companies do purposely create negative reception rather than positive ones b/c it generates more buzz  Not saying that was what Pepsi did but I wouldn't be surprised if that was their intention. You think Coca Cola or Pepsi would even contemplate marketing like this? Â
April 6, 20178 yr ^  My Rammy Sense led me to this thread  And the answer is probably no b/c, although the message in the song is true, it is a bit too controversial that it is not worth their time or the risk. But who knows Â
April 6, 20178 yr 2 hours ago, PinkCouture said: ^  My Rammy Sense led me to this thread  And the answer is probably no b/c, although the message in the song is true, it is a bit too controversial that it is not worth their time or the risk. But who knows  In my view tho,it appears the mesage was pepsi was aiming at is : consumerism is our shared creed and consequently it is the best guarantee of social cohesion. Like everybody can have a soda and go home at the end of day in good spirits. Such line of reasoning can only appear to us as stupid, BUT it used to be the prevailing world view until very recently. Much of the mainstream liberal critique of ex-communist regimes was grounded in such logic. Well, nowadays consumerism runs rampant in almost every society, but state power has somehow gotten even more repressive  6 hours ago, Memento Mori said: That's giving them far too much credit. Marketing is not run by Machiavellian masterminds, but by out-of-touch morons getting high off their own supply.  In other words, "Never attribute to malice that which can be adequately explained by stupidity."  This ad not only missed the mark, they missed it in exactly the way I'd expect a brand and a rich celebrity to miss it.  +1 Â
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