There are alternatives for these people, like proxy-voting, which is safer against frauds.
Anyway, I agree that all this could be debatable, but what shocks me is people making articles saying they're against voter ID... The most disturbing thing, to me, is to see that multi-billion companies feel they have the right to comment, contest and try to modify democratic processes (as if these companies were feudal powers...)
Nobody voted for Coca Cola, MSNBC or Hollywood actors... So, these people don't have the right to bully democracies. But that's just my opinion.