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Neo52285
Neo52285
in Gisele Bundchen

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She just keeps going up! amazing news

 

Gisele will open her first lingerie store in Sao Paulo! & will soon be sold in 40 countries :clap:
 


THE
Gisele Bündchen will open in Brazil the first store of Gisele Bündchen Intimates
Created alongside Hope Lingerie in 2011, lingerie line of Brazilian top model will have its own space first opened in May in Sao Paulo

The news is hot – and not just by the fact that includes Gisele Bundchen lingerie. The Brazilian supermodel is going to open the doors of the first store of her Gisele Bündchen Intimates in May in Sao Paulo. Created in 2011, the label's creative direction of model and is being produced, distributed and managed by Hope, big national underwear market player who will follow in their expansion plans.

So far, the Bras, panties, bodies, corseletes, short dolls, Nightgowns and robes of the GBI could be found in your own e-commerce, inside one of the 117 stores in the Hope and in other 4.5 thousand multibrand.

Beside Gisele, Hope plans to take her lingerie overseas, reaching the number of 40 countries in which will be sold (New York, Los Angeles and London are cities in which it was decided that will settle, according to report published by Blooomberg site).

http://vogue.globo.com/moda/moda-news/noticia/2014/03/gisele-bundchen-vai-abrir-no-brasil-primeira-loja-de-sua-gisele-bundchen-intimates.html

 

 

 

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    I was in Brazil last year and came across a Hope shop in a mall with her stuff in it. Because it's not been launched internationally it was quite cool to see her as such a major, sole brand ambassador there. Hope it does well everywhere else  :hehe:

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    • 2 weeks later...

    She'll walk Colcci April 2 @ SPFW

     

     


    Colcci Gisele Bündchen confirmed in the parade of the summer edition of the São Paulo Fashion Week, on 2 April in the Park Cândido Portinari, in São Paulo. The top returned to star in the campaign the brand for winter 2014, after two years of absence. Up on the catwalk in the last edition of the fashionevent, was given a standing ovation by the audience and even won a Hat from the audience. Gisele's return overshadowed by the presence of other tops, as Izabel Goulart.

     

    The brand also confirmed the model Sean O' Pry, number 1 in the ranking of the website Models.com, and number 2 on the list of highest-paid in the world, for the summer parade. He replaces the actor Paul Walker, who paraded last summer, along with Izabel Goulart and Erin Heatherton.

     

    http://moda.terra.com.br/spfw/,af4eeee1e10e4410VgnVCM5000009ccceb0aRCRD.html

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    Gisele's Lingerie Line Battles Victoria's Secret in Brazil

     

    Hers is the face and

    form that sold thousands of thongs. For seven years, Gisele Bündchen placed her 5-foot-11 frame at the service of Victoria’s Secret, helping fuel demand for the company’s panties and bras. Now the Brazilian supermodel is taking on her former employer and on her own turf.

     

    Images of Bündchen sporting her line of lacy underthings are plastered on billboards and buses in major Brazilian cities. Gisele Bündchen Intimates is the product of a three-year-old collaboration with Hope, a Brazilian maker of intimate apparel and swimwear. In May, the family-owned company will inaugurate a Gisele Bündchen Intimates store inside a luxury mall in São Paulo. That happens to be the same month Victoria’s Secret will open a shop inside São Paulo’s Guarulhos International Airport, its first in Brazil.

    Victoria’s Secret’s Brazilian debut is emblematic of its corporate parent’s cautious approach. By opening a small outpost in a major international airport, alongside Salvatore Ferragamo (SFER:IM), Tory Burch, and Emporio Armani, L Brands (LB), the Columbus (Ohio)-based parent, is targeting customers who probably already know Victoria’s Secret. Although the $6.7 billion brand has more than 1,000 stores in the U.S., there are just a handful abroad—in Canada, the U.K., and the United Arab Emirates.

    “When they enter international markets, they use a test-and-learn model,” says Danielle McCoy, an analyst at Brean Capital in New York, noting that the company usually teams up with a well-established partner and expands only after demand has been proven. L Brands and Dufry, the duty-free concessionaire that will operate the Victoria’s Secret store in São Paulo, declined to comment, as did Bündchen’s twin sister, Patricia, who acts as her spokeswoman in Brazil.

    Hope is already a household name in Brazil, where it operates 117 stores, also called Hope. The company is counting on its alliance with the former Victoria’s Secret Angel to catapult it into lingerie’s big leagues, and has plans to open Gisele Bündchen Intimates stores in London, New York, Los Angeles, and other major cities in 2015. “We still have lots of room for growth in Brazil,” says Fabio Figueiredo, Hope’s director of expansion, but “we want to be a global brand.” Hope also plans to increase the number of countries where it sells its wares this year from 18 to 40.

    Hope and Bündchen introduced her Intimates line in 2010, offering python-print corsets for 189 reais ($80), hot pink and black lace camisoles for 78 reais, and nude garter belts for 50 reais. Most of the items, like those that carry the Hope label, are manufactured at a company-owned plant in the northeast state of Ceará. Figueiredo says that because Brazilian shoppers expect new styles to be introduced each month, just 5 percent of his inventory is sourced from China. Hope’s own stores generate 35 percent of revenue, a proportion the company intends to nudge higher through the addition of 50 stores this year, all in Brazil. A second Gisele Bündchen Intimates store is also a possibility. Figueiredo declined to provide any financial information, saying only that the company has set a goal of doubling sales within five years.

    Hope expects Victoria’s Secret’s entry to step up the competition. Brazilian underwear sales grew 8.2 percent last year, to 13.1 billion reais, outpacing the 7.7 percent increase for all clothing, according to preliminary numbers compiled by Iemi Inteligência de Mercado, a local market-research company. This year lingerie sales should increase by 9 percent, Iemi estimates.

     

    Hope is banking that its Bündchen venture will raise its profile outside Brazil. It’s happened before: Her partnership with Grendene helped the little-known maker of Ipanema-brand flip-flops sell $1.16 billion of sandals last year. That, along with multimillion-dollar ad deals with everyone from Procter & Gamble’s (PG) Pantene hair care line to couture designer Chanel, made Bündchen the top-grossing supermodel seven years in a row, according to Forbes. Last year she earned $42 million.

    Tying with a celebrity like Bündchen, “if you’re small and unknown, is going to put you on the radar in a way that not many other branding and marketing tactics would,” says Leslie Farnsworth, chief executive officer of FrogDog, a Houston-based marketing strategy consultant.

     

    http://www.businessweek.com/articles/2014-03-20/giseles-lingerie-line-battles-victorias-secret-in-brazil

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    • 2 weeks later...

    Her song for H&M is to raise money for UNICEF again

     


    Gisele Bündchen will star in one more H&M campaign. this time, the highest paid supermodel in the world will shape your summer looks fast network-Swedish fashion, campaigning that will debut in the coming weeks. And, just like she did last year, when she was the face of the winter campaign of H&M, Gisele will release the voice again for a good cause, since the mark should soon disclose a music video with supermodel playing the classic "Heart of Glass" by Blondie, and which was produced by none other than Bob Sinclair.

    In time: the single will be available for download by H&M, and all the proceeds will go to UNICEF.
     
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    That's super cute!  :hehe: If I'm not mistaken I think he saw her at that one off Dolce Show she did in (2007?) but no complaints! 

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    That's super cute!  :hehe: If I'm not mistaken I think he saw her at that one off Dolce Show she did in (2007?) but no complaints! 

    ah ok! they must mean his first ever SPFW. :hehe: Hope we get pics.

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    She's been in NY working, reportedly the Balenciaga campaign.  :ddr: (hope there is more info soon)

     

    Gisele is a speaker at the Cannes Lions festival this year

     

    100 + speakers confirmed for #CannesLions inc @SirPatStew, @GameOfThrones creators and @giseleofficial.

     

    Gisele Bündchen | Supermodel

    Gisele Bündchen and Gordon Bowen: MCGARRYBOWEN: A CONVERSATION WITH GISELE BÜNDCHEN17:00 - 17:45 on Thursday 19 June 

    Gisele Bündchen, the world’s highest paid supermodel, is recognised for her long-standing and passionate commitment to the environment. During her unprecedented modeling career, Gisele has been the face of countless global campaigns for clients including Apple Inc., Christian Dior, Dolce & Gabbana, Louis Vuitton, Givenchy, Procter & Gamble (Pantene), Versace, Victoria's Secret, Ralph Lauren and many more.

    She is one of the most well-known models in the world, having appeared multiple times on covers and in editorials of the most important magazines. She has also walked the runaway for the most important fashion designers in the world.

    With a truly global reach, Gisele uses her fame to bring awareness about protecting the planet to people across continents and from all walks of life.

     

    http://www.canneslions.com/attend/the_festival/our_speakers/

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    More about Cannes, I hope she walks the red carpet :woot:

     

     

    Gisele Bundchen will be attraction in Cannes

    Creativity Festival Announces lineup of seminars also with Sarah Jessica Parker, Ralph Fiennes and Courtney Love

    The International Festival of Creativity of Cannes will be enough starring this year. The Organization of the event disclosed part of the seminar programming that includes an interview with Gisele Bündchen, sponsored by the American Agency McGarryBowen, and scheduled for Thursday, 19, at 5:0 pm in the Grand main stage of the festival, Audi.

    http://www.meioemensagem.com.br/home/comunicacao/noticias/2014/04/17/Gisele-Bundchen-sera-atracao-em-Cannes.html

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