I'm not a slave to brand names, I've never felt compelled to spend more than $40 on a pair of jeans .. I've found Levis for $30 (Canadian, on top of that) .. I hate logos and I hate feeling like a walking advertisement. I'm against sweat shops - I think too many people are underpaid by certain companies , but I still shop at the gap. They have shitty pants though. I don't compromise quality when shopping - but I also do not completely associate price with quality - I've seen some pretty ugly cheap looking "designer" things. *cough* baby phat *cough*