I hate that comment "it's all about digital and social". why can't it be personal and about fashion? I don't want to follow these goofy ass cultural ambassador ladies on the VS IG. I want to go into a store, find clothes I like, try them on and buy them. I don't give a flying fuck about these random women, I want good models to model the clothes instead. Maybe I'm just too old? So glad I didn't grow up inundated by the social media cultural influencer bullshit. I appreciate what it can achieve, but some people and companies take it too far and it becomes all they are about. Sounds like VS is heading that way, if they aren't already.
I bet their clothes are going to suck even worse. They've been going down hill in the last few years anyway, I have no interest in the random ladies on their IG, I miss the VSFS....I just don't even think about them anymore. They alienated their longtime group of customers. Oh well, I'll go buy somewhere else.