October 28, 20186 yr Amazing. BTW, the ad with Lily and "her daughter" for the American Express black card has been shown during the World Series. Made me pretty happy to see/hear her.
October 29, 20186 yr 20 hours ago, BAGGOT said: Amazing. BTW, the ad with Lily and "her daughter" for the American Express black card has been shown during the World Series. Made me pretty happy to see/hear her. Really? That's so cool! I haven't seen it on TV yet but hopefully soon.
November 1, 20186 yr Guys, could you check out this website?? It's not available in Europe but it seems that it contains some new stuff http://www.tribpub.com/gdpr/latimes.com bts again
November 2, 20186 yr 2 hours ago, m86fc said: Guys, could you check out this website?? It's not available in Europe but it seems that it contains some new stuff http://www.tribpub.com/gdpr/latimes.com I'll copy the article so people in Europe can read, pictures at the bottom too: Quote What's the Levi's strategy to beat fast-fashion brands? Allow shoppers to personalize its jeans By KHANH T.L. TRAN NOV 01, 2018 | 8:00 AM Lily Aldridge’s first attempt at designing denim almost went up in flames. The model, best known for appearing in ad campaigns for Victoria’s Secret, Bulgari, Ralph Lauren and Levi’s Made & Crafted, took on the challenge of personalizing jeans with the fashion equivalent of a lightning strike. One late summer afternoon, hours after flying in from her home in Nashville, Tenn., Aldridge stepped into a shipping container in L.A.’s Arts District that Levi’s had converted into a mobile studio. The space was equipped with a laser machine the size of an oven. Aldridge’s goal was to replicate the blue tint (that mirrored the cloudless sky) of her favorite vintage Levi’s. “I love the color and how it’s not super-faded,” she said of the jeans. So does her husband, Kings of Leon singer Caleb Followill, who, according to Aldridge, likes to take the pair for himself. “I’m always stealing [them] back,” she said. “When you find the right style that fits … it’s like finding a magical treasure.” That day, Aldridge was working on the design for a back-up pair. Hovering above brand-new boyfriend jeans laid flat in a glass-and-metal box, a laser beam crackled. Loud as a dental drill, it worked in a comparable excavatory manner, removing bits of dye and thread in seconds. As the laser zapped the fabric’s top layer of indigo, wisps of blue smoke rose from the surface. The beam began moving faster, working furiously to lighten the fabric. “It smells so good,” Aldridge said, defying the season’s heat in a Levi’s ensemble, pairing a dark boxy jacket and faded cropped jeans with white platform slides. “Who doesn’t want a roasted marshmallow smell when you’re making custom jeans?” With five other people crammed into the space and her iPhone camera in hand, Aldridge tried to capture the moment that the laser emitted a burst of energy, singeing small specks on a back pocket that would eventually disintegrate into holes in the wash. After the third attempt — and with the risk of burning the fabric — Aldridge whispered, “Got it.” She broke into a smile, buoyed by cheers in the room. “They’re not on fire. So, we’re good, right?” said Raymond Crisostomo, innovation developer for Levi’s, maneuvering the machine’s controls. When Levi’s expands its customization program next year, consumers can follow Aldridge’s lead and play with fire — as denim designers for a day. The brand plans to install a laser machine, developed by Spanish company Jeanologia, in one of its stores in the U.S. (with safety mechanisms intact, of course). Online and in stores, consumers will use a similar app that Aldridge played with to personalize their jeans. Levi’s has yet to finalize the cost for shoppers to personalize jeans. “It’s very addictive,” the model said, stretching her thumb and index finger on the app screen to enlarge an image of a hem that she wanted to fray. “I’m also perfecting where my damages [on the jeans] are.” To whet consumers’ appetites for perfectly damaged jeans, Levi’s has been giving away denim customized by Aldridge, rapper Snoop Dogg, actress Sasha Lane, surfer Kelly Slater, tattoo artist Dr. Woo, basketball star Blake Griffin and others. Fans ate it up. A week after Aldridge’s visit to the temporary studio, Super Bowl champion-turned-ESPN analyst Victor Cruz depleted the stock of his custom-designed red-striped 501s — they were etched in the front with a giant image of two horses trying to pull apart jeans — in two hours on Levi’s Instagram Stories page. Besides “beating fast fashion at their own game,” said Bart Sights, vice president of technical innovation for Levi’s, customization is “delivering what people need when they want it, and giving them some fun in actually coming up with stuff and expressing themselves.” Aldridge ended up customizing two pairs of jeans and drawing cheetah spots on a back pocket with the laser machine. “I’m … loving it,” she said. “I wish I could design hundreds of pairs.” Source: LA Times
November 2, 20186 yr Thanks @ceceshores. I couldn't get it to open either. Our Lily is thinking ahead again. So proud of all that she's got going.
November 4, 20186 yr Lily is so awesome. I'm sad to see her run at VS coming to end, but I love the direction she is heading! You go Lily!!
November 6, 20186 yr So we have seen her walking preggers before! Never put two and two together. MORE RESPECT AND LOVE FOR LILY THAN EVER!!!
November 6, 20186 yr So sweet it deserves another mention! Hoping the trio will unite for the 2019 show...
November 6, 20186 yr Thanks @Beehive2 and by extension, thanks to the Queen Bee. Such a fun message, and beautiful bts shots.
November 7, 20186 yr I've never noticed she was preg that time,but I've seen this photo so many times. Thanks for adding. https://www.instagram.com/p/Bp2Z6O5ARq2/ There are more Aldridge family members in this movie than we've already known. That blonde girl I don't know who she is exactly for Lily ( niece?? Miles' daughter?) but we could saw them together before due to Levis cooperation. It's by Miles Aldridge and she was a kid model in it. and Marc Aldridge https://www.instagram.com/marc_a_aldridge/ (dunno who is he). But it seems that there are more Aldridge family members involved in this business. I think that all these guys are in the movie and there is a caption family. https://www.instagram.com/p/BRJp-wIgga_/
November 7, 20186 yr Thanks for the updates, @m86fc! Marc and Pim (the other older one) are her half brothers, Rita (the younger blonde girl) is her niece, Finn and Toby (the youngest boy) are her nephews. This is all on her dad's side of the family btw.
November 7, 20186 yr Thanks @ceceshores How do you know all these things? Is Rita Miles' daughter?? Aldridge family has taken over LRL for this campaign!
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