Is it really safe to say that? I mean yes, VS is a large company and will definitely always make money. However, part of the allure of the brand is the hot, larger than life supermodels behind it. The likes of Gisele, Heidi, Tyra, Adriana, etc helped make VS the brand that it is today. If that legacy isn't continued, what does it mean for the brand in the future? They need at least SOME star power. Don't you mean to say that part of the allure of the brand is the hot, larger than life supermodels is for us, cause I can promise you the that average person on the street gives zero fucks who modeling the lingerie and they care even less about trying to figure out who they are. It seems pretty safe to assume the average person just want to buy underwear/lingerie without having to go to a million and one stores in the mall to find something remotely stylish or sexy, and because VS is easily the most recognizable place to buy said "stylish" underwear, they consumer will gravitate towards the store to buy regardless. At this point I'm pretty damn sure VS could fire every model they have, replace them with a couple of unknown girls and switch them out every 7 months for a new face/body and the masses would still enter the mall and go to vs. To bring in soccer analogy (if anyone here can follow it a bit), VS are like Real Madrid, sure they can win a title with good balanced team, but they need that $100+ million player. They need prestige, elitism over anything else. Same with VS.