Because we're dumb, because we want to be accepted, because we want to fit in, because we're copy-cats, that's why we become like everyone else - riding the trend-wave. What fad do you refuse to follow? It could be clothing or a lifestyle thing, whatever.. anything you can think of that everyone is doing. - in my case, clothing wise, I hate that everyone has a puma bag or shoes .. no offense, but if you have a pair - so does everyone else.. makes you feel special doesn't it!?