I mean when I first saw Karlie Kloss....I did NOT understand the HYPE AT ALL. POINT. BLANK. PERIOD. But when she hit the runway/done editorial she stayed. Sadie just never got a chance to prove herself.
If you head over to models.com....many of the girls are not remotely or traditional attractive but are being booked for the runway constantly. So when you get a Gigi, Bella, Romee, Candice(yes, I said it. No-one cared about her pre-2008 as a brunette),Taylor....even Sara.....etc...they stand out even if they are nothing comparable to the supers of the 90's with the hype they get.