TRUE. After 17, I considered myself VS and refused to shop at Pink. LOL I never seen anyone in Uni with Pink. Ever. Maybe because I went to a private university obsessed with luxury but VS was never mentioned in any of the marketing or design courses I took and was never brought up in any conversation. Todd Thomas was my professor and never spoke about VS to the class.
Now, in my mid-twenties I want Agent Provocateur style sexy. A larger group of young millennials want to be sexy and not cute. Everyone else "wants" and I use that world loosely.....Aerie when it comes to "diversity."
They should re-do their "customer journey" inside and outside the retail experience to start exploring the evolution and individual life "trends" inside their "customer profiles."
I said this in the past and I am secretly hoping for it to be a disaster.....but only to provoke good change. Sorry, to the models involved. It's not y'all fault. But IDK how they will pull of something great with a low budget.
People in VS view these threads so I am sure someone is "listening" but just waiting for someone to exit.