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Teen Vogue December/January 2015

Overnight Sensation

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+larger w/out text

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Interview by Phillip Picardi

Photographs by Daniel Jackson

Fashion by Beth Fenton

 

How Supermodel Fernanda Ly Became the Girl of the Moment — Without Millions of Followers

Surrounded by the industry's social media stars, she's paved her own way. 

It’s official: 2015 was the Year of the Social Supermodel — thanks to stars like Kendall and Gigi, whose rise to fame was tied partly to their beauty but also to their following on Instagram. But that’s exactly why Aussie model Fernanda Ly’s meteoric ascent in the fashion world has proved to be such an anomaly: She walked in just one show before she booked her first international Voguecover. Even though she is only five feet eight inches tall (short by modeling standards) and until recently was barely discoverable on social media, the pink-haired 20-year-old had everyone in Paris talking. 

The verdict was in, and she was It. All of this is pretty ironic, given the fact that Fernanda got into modeling reluctantly at best. She was scouted while at a shopping mall with her mom and considered the possibility with a nonchalance that’s easily become her most distinguishing feature: “I was like, ‘This sounds nice. I’m just going to send in my photos and see,’” she recalls. All of a sudden, the enigmatic honors student who had spent her lunch periods in the art room started to pick up major steam on the Australian fashion scene. “It sort of messed up my [performance] on my exams during my last year of high school,” Fernanda shares. “I thought I’d go to uni for a bit to see what would happen, but then I got more and more gigs.”

After juggling university schoolwork and local jobs — before she’d left her homeland for big shoots in New York — modeling’s fairy godmother came calling. Ashley Brokaw, a world-famous casting director who’s been dubbed “fashion’s most unlikely power player” by T: The New York Times Style Magazine, e-mailed Fernanda’s agent, Doll Wright. “I thought she was so unique,” Ashley says. “Here’s a girl with confidence who doesn’t look like anyone else.”

Having Ashley’s approval led to a major change of heart for Fernanda, who had initially signed her modeling contracts with much more modest goals. “She came into the agency and burst into tears,” Doll states. “She said, ‘I want to try this out. I want to defer university and really give this a go.’” For many, a college degree is essential for a professional career. But for Fernanda, who’d grown up under the expectations of what she calls her “typical Asian” (read: traditional) parents, modeling offered an enticing form of escape. “There was a lot of pressure, the discipline of studying, and the routine — she went straight from high school to university,” Doll explains. “This was her chance.”

Eventually Ashley arranged to meet Fernanda in New York. She immediately sent the model’s pictures to Nicolas Ghesquière, the artistic director of Louis Vuitton. Three days later, the Aussie teen with the impossibly cool schoolgirl style boarded a plane to Paris to meet with him. She was confirmed for Louis Vuitton’s fall 2015 show the morning after their meeting. 

Before Fernanda departed her hometown of Sydney for her runway debut, Doll warned that she could be gone for a while, possibly for up to eight weeks. “I wasn’t properly packed or anything, because I thought I was going to be on holiday,” Fernanda admits. She ended up being in such demand that she was gone for six months. “The whole time I was there, I was thinking, This is so weird. What is going on? And then everything worked out really well.”

Fernanda flew from Paris to New York, racking up photo shoots and mesmerizing editors with her quirky style and quiet determination. She quickly gained a lot of industry cred, including a cover for Vogue Italia, features for i-D and Love, and a fashion editorial in Teen Vogue’s September 2015 issue. Nicolas called her back to close Vuitton’s resort show in Palm Springs, California, and to star in the brand’s fall 2015 advertising campaign. More recently, she walked in the spring 2016 show. 

All this traveling, the art-obsessed model points out excitedly, has exposed her to beautiful architecture in European cities like Barcelona and Paris.

Unfortunately, globe-trotting for work can get lonely too. “Friendship is hard to do when you’re never in the same place,” Fernanda confesses. That’s why she keeps up with her pals from home via Snapchat and recently taught her parents how to use the Line app so they can leave each other voice messages (without paying the crazy cell phone fees). “I’m not really too into the fashion world,” Fernanda notes. “I like to separate work from my personal life.” 

When it comes to all this success, Fernanda remains characteristically modest. “I feel like others see it better than I do — I don’t really look at that stuff,” she demurs. “I don’t know how well I’m doing, ever. I think I’m doing OK.”

It would be easy to interpret her words as mere politeness, or perhaps even coolness. But one gets the sense that Fernanda doesn’t quite grasp the extent of her impact. Her rapid career growth, Doll points out, could be significant for the industry’s diversity. All of Australia’s most notable models — including Elle Macpherson, Miranda Kerr, and Gemma Ward — are white. This is curious given that plenty of nonwhites call Australia home. In addition to having an indigenous population, the country is also composed of both Australia-born residents who trace their ancestry to places like China and India, and immigrants from various countries in Asia and elsewhere. Fernanda, whose parents are Chinese, grew up in a predominantly Asian neighborhood. 

If her streak continues, she’ll become the only nonwhite model from Australia to make it big in the international fashion world. In that sense, modeling actually allows Fernanda to hold her fate in her own hands. “I’m sort of scared that this will be my peak and everything will go downhill from here,” she reveals in a rare moment of vulnerability. “You travel so much, and you meet so many people. Then what? It’d be nice to keep going for a bit, but I don’t know how long this will last.” Just as quickly as the words escape her mouth, Fernanda regains her confidence and flashes a small smile. “Maybe I’ll go back to school and disappear,” she says with a laugh. “Who knows?”

Teenvogue

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Louis Vuitton SS16

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BTS

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Louis Vuitton FW15 Series 3

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Louis Vuitton FW15

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W Magazine online Summer 2015

Fernanda Ly

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Style Rules Don’t Apply to Fernanda Ly

The up-and-coming model talks about her famous pink hair, standing out in a crowd, and becoming an architect.

May 25, 2015 8:00 AM | by  Sarah Leon

Photography by Jerome Corpuz

Ever since she walked at Louis Vuitton’s Fall 2015 ready to wear show in Paris, the Australian model Fernanda Ly has been all over the world—and the Internet. With her long, pink hair and gothic style, she stands out even in the noise of Tumblr and Instagram, where she’s gaining a rapid following for posting mirror photos that highlight her ever-fading, always rose-colored hair.

“I’m not allowed to change my color, actually,” Ly said, laughing at the restrictions of her newfound success. (Before becoming a model, she would change her hair color “every week.”) Fortunately, she’s not sick of talking about how exactly she maintains her Manic Panic look. Or not yet anyway. “I bleach it every four to six weeks, depending on how fast it grows,” she says. “I really need to do it now… Fortunately, I like the faded look.” Ly holds up a recently dyed extension next to her head. The color difference is obvious—one looks bottle fresh, the other is less so. But that’s part of Ly’s punk-meets-grunge personal style, and what makes her stand out from the model crowd.

 

“My style is a bit goth,” she says. “It’s a bit weird modeling, and wearing girly, fluttery dresses that are all so pretty because I just wear black all the time.” Ly points to her current ensemble—a tight turtleneck, miniskirt, tights, and jumbo punk rubber platform boots. All black, of course. “Everyone’s always side-eying me,” she adds. “My look makes people uncomfortable.”

Fortunately, the fashion industry is not included in that category. After being discovered by an agent on the prowl in a shop in Australia (“They told me to send photos in, so I did when I was bored.”), Ly made a local appearance at Sydney Fashion Week. “I walked a few shows, but it was during my assessment period at school,” she said. “So I didn’t really do much.” Then, Louis Vuitton happened. “And everything’s opened up!”

 

Ly is even taking a break from university, where she’s studying architecture, to concentrate on modeling. “I’d rather focus on one thing than halfheartedly do two things,” she explained. “Modeling is something I can only do now, but architecture doesn’t have to be when you’re young. It’s a long career with a lot more school! I can always go back.” Next on her agenda is New York, London, Milan and Paris fashion week. “Hopefully I’ll be able to walk for a lot of designers,” Ly said, “But who knows. I might do nothing or do everything. I could just do one show and I’d be happy. I’m happy doing anything, really!”

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