May 12, 201114 yr Brazilian supermodel Gisele Bundchen, 31, has signed a modeling contract with the woman’s underwear brand, Fidelia, said CJ O Shopping, a TV shopping network. Fidelia is a private brand launched by a smaller Korean firm, Donggyeong Mode, 10 years ago. Starting mid-May, Bundchen will model for eight months in Korea for Fidelia brand products, which will be sold in Korea and Indonesia. Bundchen is reported to have received one billion won for modeling . She has been ranked the world’s top in earnings in 2010, according to the American business magazine, Forbes, in its latest issue. The Brazilian beauty earned $45 million (about 49 billion won) last year. Victoria’s Secret saw a great increase in sales of its lingerie when she was its main model. Sales of a shampoo produced by P&G, the biggest household item producer in the world, went up by 40 percent in Latin America with her celebrity endorsement. Bundcheon is one of the few models who can model not only for luxury goods like Bulgari but also for household goods. A spokesperson of Fidelia said the brand’s underwear seems to have won her heart. Bundcheon brought with her the lingerie she last wore for a promotion shoot in Los Angeles last week. Although they were samples, the model was quoted as saying, “I like them very much.” (via giseledaily)
June 2, 201113 yr Gisele by Nino Muñoz for FIDELIA /monthly_06_2011/post-13850-0-1446012674-72479_thumb.png" data-fileid="2544936" alt="post-13850-0-1446012674-72479_thumb.png" data-ratio="75"> Oliver/tfs
June 2, 201113 yr I love em. I am bummed no fashion campaign rumors yet. I would love to see her for Missoni or Valentino again.
June 2, 201113 yr they have already been confirmed, no Gisele. Versace has taken on a new direction. Young,edgy,hipster vibe vs. the Super sexy power woman they were once known for.
June 2, 201113 yr me too. Donatella Versace said they wanted a brand makeover and its not a sexy one so I don't see sexy models like Gisele modeling for them anymore. (very unfortunately) IMO the last couple campaigns have been horrible. :yuckky:
June 2, 201113 yr Gisele by Nino Muñoz for FIDELIA /monthly_06_2011/post-13871-0-1446012675-34559_thumb.png" data-fileid="2544939" alt="post-13871-0-1446012675-34559_thumb.png" data-ratio="75"> Oliver/tfs
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