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Versace 'Vanitas' Fragrance - Lindsey Wixson by Craig McDean :clap:

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Euroitalia will attempt its most ambitious project yet in its nearly six-year licensing relationship with Versace when the Italy-based fragrance house launches Vanitas starting next month.

The women's fragrance was designed to occupy the top-rung or couture position in the Versace fragrance hierarchy. Its price points are 20 to 30 percent higher than the brand's other scents, and Vanitas will be aimed at a specialty store distribution, namely Neiman Marcus, Saks Fifth Avenue, Nordstrom and Bloomingdale's, when the brand eventually arrives in the U.S., probably in the second half of 2012.

A print ad and TV commercial was produced by Fabien Baron and photographer Craig McDean in New York. The campaign features model of the moment Lindsey Wixson.

Sgariboldi said the name Vanitas is a classic term that was used by the late Gianni Versace. Literally meaning vanity, it loosely refers to "the quality every woman has to have to be a woman - the sensual and the feminine touch," he said.

The curved corner of the transparent bottle is meant to suggest the bare shoulder of a woman. In the ad, Wixson wears an off-the-shoulder Versace dress in an effort to complete the idea. Executives at the company pointed out it is unusual and difficult to produce a bottle with metal components attached to glass.

Sgariboldi said that the fragrance would be launched in Italy in November with ad support in print and on TV and the Web. It's then due to roll out in the rest of Europe starting in Austria and Switzerland.

wwd

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:clap::ddr::woot: Go Girl!

Lindsey Wixson Landed the Spring 2011 Marc Jacobs and Mulberry Campaigns

10/29/10 at 3:44 PM

A favorite of Donatella Versace, Marc Jacobs and Mulberry must also be quite taken with Wixson. Vogue.com reports the model - Age:16 Provenance:Wichita, Kansas - has been cast in Jacobs' and Mulberry's spring 2011 campaigns. Also in her future: a brand-new Chrysler Sebring convertible (a 16th-birthday present) and prom! "Jason Wu's making my dress!" she says. It's unclear if Vogue is shooting this but it seems like the kind of thing that would happen to her. We'd love to see her strut around Kansas in custom Jason Wu.

nymag.com

>> Lindsay Wixson is undoubtedly a designer favorite — Donatella Versace chose Wixson to mirror a younger version of herself, blonde hair, heavy eyeliner, and all in the ad for an upcoming Versace fragrance — and she just shot for Mulberry in Northern England with Tim Walker and Edward Enninful. But she's still only 16, which means she's excited about things like her sixteenth birthday present — Chrysler Sebring convertible — and next year's prom: "Jason Wu’s making my dress!"

Fashionologie

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