Right, but there is no obligation for her to state the exact opposite, e.g. in her case that she might end up with a guy working a McJob. I mean, she could also merely not have made that statement. I agree. Its not just about the existing customers/fans. Suggesting that any 'regular Joe' has a shot with her (or any celeb) will eventually help her win even more fan following. I am not sure that is true, unless you argue that fandom is based on the illusion of attainability. I would argue that the allure of being glamorous and "hard to get" is greater. Maybe. But look for example Taylor Swift. Even though she is one of the biggest stars right now and she has always dated famous and rich she keeps this allure of being very approachable. She talks to her fans on social media, invites them to her home, sends them gifts for holidays...and as a result has one of the most supportive fan bases in the entertainment industry. The fan base than already purchased more than 4 million copies of her album. For her, 'the humble girl next door' approach clearly works.