Salvatore Ferragamo Fall 07.08 : Claudia Schiffer, Stephanie Seymour by Mario Testino
Ferragamo's Fellini Fantasy
Fall 2007 ads evoke old-world cinematic glamour
Thursday, June 28, 2007
Claudia Schiffer and Stephanie Seymour didn’t have to look far for inspiration while shooting the Fall 2007 Salvatore Ferragamo ad campaign. Confirming a report in The Daily on May 23rd, the supermodels channeled an updated version of old-world movie stars à la La Dolce Vita. Inspired by the cinematic glamour of the movies, they were surrounded by handsome escorts and bodyguards while being chased by hoards of onlookers and paparazzi through the cobblestone streets of Rome, Italy. Eliding reality and fantasy, Italian police officers were actually required to shut down Via Condotti during the black-and-white photo shoot with Mario Testino, after the models attracted a real-life crowd that swelled into the hundreds.
The campaign’s theme pays homage to the silver screen, which has played a crucial role in shaping the Italian fashion house’s identity. From his work for Hollywood studio productions in the '20's, when Salvatore Ferragamo became known as "The shoemaker to the stars," to the designer’s longstanding relationships with celebrities, up to today's events, it’s been an endearing relationship with no finite boundaries. In 2006, just months shy of its 80th anniversary, Ferragamo was awarded the 8th-annual Rodeo Drive Walk of Style Award.In one ad, Schiffer is photographed wearing a pair of $1,100 bordeaux velvet open-space platforms and a $16,000 backless gold paillette dress. Surrounded by men, all clad in Ferragamo black suits, black tuxedos, and accessories, she wards off prying eyes with a pair of the company’s oversized Jackie-O style sunglasses—the largest frames manufactured by Luxottica for Ferragamo. Seymour, meanwhile, is clad in a simple black bouclé three-quarter length shift dress, which she highlights with a $1,450 black suede and patent print tote bag featuring an oversized version of Ferragamo’s iconic Gancini logo. A silk scarf, also done in the Gancini logo, completes the look, along with a pair of simple satin pumps. In her entourage, a male model is clad in an extravagant wool and cashmere coat, lined entirely in sable, which retails for $85,000.
The still-life shots complementing the black-and-white images use bright colors to showcase the brand’s accessories collections. Photographed at Ferragamo’s own Portrait Suites Hotel in Rome, located in close proximity to the Spanish Steps, the product lies casually strewn among used champagne glasses and makeup, evoking the magic of the big screen and the dolce vita of its stars in the '60's.
The ads will debut in key fashion and lifestyle books starting in August.