Timeline # 1980 Gisele Caroline Bündchen born in the village of Horizontina, in Rio Grande do Sul, Brazil. Her father owns a construction business; her mother works as a bank teller. She will grow up with five sisters—including Patricia, her fraternal twin—and a menagerie of animals, including a rabbit, two dogs, and fourteen cats. # 1993 Due to her unusual height—nearly six feet—the rangy, athletic thirteen-year-old is nicknamed “Oli” (for Olive Oyl), and “Saracura” (a South American bird with long, thin legs) # 1994 Discovered by Elite scouts while she wolfs down a Big Mac at a shopping mall in São Paulo. She is there as part of a modeling course put together for the girls of Horizontina, but only attends because of the promised excursion to the big city—and its amusement park. “They asked if I wanted to be a model, and I was like, ‘Forget it.’ I come from a small village, we don’t read magazines there. I wanted to be a volleyball player or a veterinarian. But in Brazil, people struggle, so I thought, You know what? I should try this,”[13] Gisele will later tell the New York Daily News. Enters Elite’s local model contest and is chosen for the finals in Ibiza, Spain, where she ranks in the top 10. # 1995 Moves to São Paulo, where she rooms with other aspiring models. Attends school and picks up local commercial and editorial jobs on the weekends, though she is frequently rejected for her strong nose. “I kept trying. I was not going to go home empty-handed,” she will later tell Vanity Fair. “But I was hurt and I told my dad, and he said, ‘Gisele, ignore them. People with big noses have big personalities. Little noses mean little personalities.’ And that was it. I didn’t mind it anymore. I said, ‘I am not going to listen to people who make me feel bad.’”[14] Travels to Japan for a three-month stint modeling for catalogs, and pockets enough money to continue pursuing her career. # 1996 Heads north to New York City. Finds work with L’Oréal and Bebe. Walks her first two big shows, Carolina Herrera and Oscar de la Renta. # 1997 Travels to London, where she auditions for 42 shows. September: Gets her big break when chosen for her ability to walk in towering heels—on a slippery runway—for Alexander McQueen’s memorable spring 1998 “rain” ready-to-wear show. Echoing similar accolades for Elle Macpherson a decade earlier, McQueen dubs Gisele “the Body,” immediately boosting her bookings. October: Subsequent trips down the Dolce & Gabbana and Versace runways in Milan cement her rising-star status. # 1998 She poses for Missoni, Chloé, Dolce & Gabbana, Valentino, Gianfranco Ferré, Ralph Lauren, and Versace campaigns. Makes the cover of French Vogue. Cult fashion magazine i-D also puts her on its cover, profiling “A Girl Called Gisele.” # 1999 July: Vogue proclaims “The Return of the Sexy Model” with Gisele in Chloé’s beaded string top on its summer cover, shot by Steven Meisel. Inside, her “bodacious body” is photographed nude by Irving Penn to illustrate a story on “The Return of the Curve.” November: Wearing a white Ralph Lauren shift, Gisele joins twelve other supermodels for the cover of Vogue’s Millennium Issue, shot by Annie Leibovitz. December: Named Model of the Year at the VH1/Vogue Fashion Awards. (She will host the event the following year.) Vogue celebrates the nineteen-year-old’s top-model status by choosing her for the cover of its special issue—embargoed until the airing of the awards show on December 5—featuring exclusive profiles of the winners. On newsstands, the beaming Brazilian rocks a Swarovski-studded coat and leather pants from Dolce & Gabbana. # 2000 Begins an on-again, off-again relationship with Titanic heartthrob Leonardo DiCaprio. Poses amid vegetable crates in a re-creation of Palermo’s la Vucciria market for Dolce & Gabbana’s latest campaign, shot by Steven Meisel. She will become one of the brand’s primary faces, a lucrative partnership that continues through the coming decade. Joins model Rhea Durham for a highly provocative Dior campaign shot by Nick Knight. Poses for Patrick Demarchelier for Céline, David Sims for Givenchy, and Steven Meisel for Versace Jeans. Her going rate is $7,000 an hour, WWD reports. January: Model Carmen Kass joins Gisele for Bündchen’s third consecutive Vogue cover. May: Sits barefoot on a beach in Ralph Lauren’s tube top and white shorts on the cover of Vogue. June: Herb Ritts captures Gisele—in glittery gold Prada—hugging hunky George Clooney for Vogue’s cover. Inside, the Perfect Storm star and the sporty model exchange passes during a game of beach football. September: Poses in a star-studded bikini for the gatefold cover of Rolling Stone’s Hot Issue, which declares her “The Most Beautiful Girl in the World.” December: Lands a lucrative five-year contract as the face of mainstream lingerie brand Victoria’s Secret. Debuts as one of its Angels in sparkly gold-feathered wings at its annual fashion show. # 2001 Mario Testino shoots her for the Pirelli calendar. She launches best-selling flip-flop line, Ipanema; in just three years, sales will top $30 million, with a portion of proceeds going to green causes. “Some people start modeling because they want to be models and they want the parties and the recognition, and then there are people like me. I come from a simple family, and for me getting into modeling was a chance to make money and create a business,”[15] she will later tell Vanity Fair. With earnings totaling $8 million, makes Forbes’s Celebrity 100 list, on which she will become a fixture. After walking in 24 spring shows, declares her retirement from the runway, citing the stressful pace. Models a milk moustache for a “Got Milk?” ad shot by Annie Leibovitz. March: Poses as a sleeping Grecian goddess astride a black horse led by Carmen Kass in Vogue. June: Sets out for a hike in OMO Norma Kamali and a Prada rucksack for Vogue’s cover. September: Hairstylist Orlando Pita chops her long tawny tresses for Dolce & Gabbana’s spring 2002 show. October: Post-9/11, she appears with model Carolyn Murphy and actress Julianne Moore in print ads for the CFDA Fashion for America T-shirt campaign benefiting the Twin Towers Fund. December: Posing with her teacup Yorkie, Vida, Gisele wears the fund-raising tee on Vogue’s cover. # 2002 Nick Knight captures her in a “celestial bubble bath”[16] for Dior’s spring campaign, one of many they’ll do together for the brand. She becomes the latest celebrity to star in Blackglama’s “What Becomes a Legend Most?” fur campaign. Opens Luella Bartley’s show in a denim minitrench and go-go boots; the bag she carries on the runway is quickly dubbed “the Gisele” and becomes a best seller. In contrast to the year before, she walks just six shows. # 2003 Continues to pose for Missoni, Dior, and Dolce & Gabbana campaigns, adding Balenciaga to her list of regulars. # 2004 W declares the ubiquitous model “the biggest cover girl in the world.”[17] She tops Forbes’s list of highest-earning supermodels for the first time. February: Clad in a bikini, appears on the cover of Time’s Style and Design Issue, with the cover line “Women in Fashion: Who’s Got the Power?” May: Wearing a tiered Christian Lacroix Haute Couture ball gown, poses opposite French actor Gérard Depardieu in Vogue’s reenactment of Fragonard’s 1778 painting Le Verrou, and other scenes from the period. Captured by Annie Leibovitz, the couture fashion portfolio accompanies writer Hamish Bowles’s piece on the Metropolitan Museum of Art’s lavish new exhibition “Dangerous Liaisons: Fashion and Furniture in the Eighteenth Century.” September: In Narciso Rodriguez’s posy-pink satin dress, is one of Vogue’s cover “Models of the Moment,” shot by Steven Meisel. October: Makes her film debut opposite singer Queen Latifah and comedian Jimmy Fallon as a Brazilian bank robber in Taxi. # 2005 Romantically linked to surfing idol Kelly Slater. For its thirtieth anniversary, Vogue Brazil celebrates a decade of work by its country’s most famous export with a special issue dedicated to the supermodel, who graces six different covers—one for each letter of her name. “Gisele, Ten! Brazil Vogue Thirty!” the cover line reads. February: She wears an embroidered ivory Empire-waist Christian Dior dress to the Oscars with beau and Aviator best-actor nominee Leonardo DiCaprio; the look will earn her a nod on Vogue’s best-dressed list. The couple split later that year. June: She replaces Kelly Gray, longtime face of St. John (who posed in the brand’s ads for twenty-two years and is the daughter of founders Robert and Marie Gray). September: Plays ball with the New York MetroStars soccer team in Vogue. # 2006 Replaces actress Uma Thurman as the face of Louis Vuitton. The spring campaign is shot by Mert Alas and Marcus Piggott in Ibiza. Stars in Ebel’s Architects of Time campaign. She will become the long-running face of the luxury watchmaker. Fronts a multimillion-dollar TV and print campaign for Dolce & Gabbana’s new fragrance, The One. April: In what becomes one of her most memorable Vogue images, poses nude with her back to Irving Penn’s lens to illustrate a story on back pain. May: Wears a Dior Haute Couture embroidered cerise column to the Met Costume Institute’s “AngloMania” gala. June: Plays a fashion editor named Serena in The Devil Wears Prada. July: Photographed for Vogue by David Sims in looks from the fall runways. September: Appears in TV commercials for Apple’s “Get a Mac” campaign. October: Models fall’s eveningwear opposite Hulk hunk Eric Bana in a Vogue portfolio by Mario Testino. December: At 26, is second only to Princess Diana in the number of magazine covers ever, WWD reports. # 2007 Nineties icon Claudia Schiffer observes that Gisele is the last of the supermodels. February: Bündchen returns to the Milan runway by opening and closing Dolce & Gabbana’s Metallic Woman show. Poses on the streets of Paris at night for Yves Saint Laurent’s fall campaign, shot by Inez van Lamsweerde and Vinoodh Matadin. May: Terminates contract with Victoria’s Secret; shares of its parent company, Limited Brands, reportedly fall 31.5 percent. July: Opens Dior’s sixtieth-anniversary couture show with a black-and-white tableau vivant in homage to Irving Penn. The Gisele Bündchen Stock Index, a comparative study by economist Fred Fuld, charts the performance of brands associated with the Brazilian bombshell. Fuld finds their growth far surpasses that of the Dow Jones Industrial Average, with each brand faring significantly better with her endorsement. # 2008 With annual income now topping $35 million, she continues to dominate the Forbes list of the world’s highest-earning models, and also holds steady on the magazine’s list of the Top 20 Richest Women in Entertainment. Launches Projeto Água Limpa (Clean Water Project), aimed at sustainable environmental management in her home state of Rio Grande do Sul. March: Plays Peter Pan’s Wendy in Disney’s “Year of a Million Dreams” campaign, opposite renowned dancer Mikhail Baryshnikov as the ageless boy adventurer and comedian Tina Fey as Tinker Bell; the elaborately staged portraits are shot by Annie Leibovitz. April: Wearing a jade silk-organza column by Calvin Klein, appears on the front of Vogue with NBA star LeBron James, the first African-American man to grace the cover. May: Accompanies New England Patriots quarterback Tom Brady to the Met “Superheroes” gala in a sexy pink-champagne Versace halter dress; the image will be used on the cover of The World in Vogue. The couple exudes “such megawatt glamour,” Vogue later notes, “they seemed to have dropped in from another galaxy.”[18] September: She inks a lucrative multiyear deal to become the American face of Max Factor, for the brand’s upcoming one-hundredth anniversary campaign. # 2009 February: Marries Tom Brady in a secret ceremony at a church in Santa Monica, California, wearing Dolce & Gabbana’s ivory lace strapless trumpet dress; her dogs wear D&G floral lace collars. April: She dons John Galliano’s bridal gown and ten-foot veil for a larger wedding in Santa Teresa, Costa Rica. May: Fashion writer Lynn Yaeger captures her off-duty style—and kung-fu moves—in Vogue. Gisele wears a sequined blue Versace micro minidress to the Met’s “Model as Muse” gala. June: Models Loyale’s low-impact dyed (in bright aqua-blue), organic-cotton, eco-friendly string bikini for Vogue’s new Style Ethics section. September: Named goodwill ambassador for the United Nations Environment Programme. December: Contributes an essay, “Rio and Mario,” to Mario Testino’s book, Mario De Janeiro Testino. Gives birth to a son, Benjamin Rein (Gisele’s father’s name is Reinoldo). # 2010 January: Makes Vogue’s best-dressed-of-the-decade list for her 2008 and 2009 Met gala appearances as well as her bikini-clad, logo-tattooed appearance in a 2000 fashion editorial. Donates $1.5 million for Haiti earthquake relief. March: Launches Sejaa natural skincare range. April: Wears gold arm bangles, a persimmon Stella McCartney top, and cream short-shorts for Vogue’s cover. Writer Joan Juliet Buck profiles the new mother, who is photographed by Patrick Demarchelier, pregnant, then post-pregnant with her baby, and on horseback, doing yoga, and diving into a pool. May: Despite her pregnancy the previous year, retains the top spot as Forbes’s highest-earning model, with a take-home pay of $25 million. She has been on the magazine’s Supermodel Rich List for six years running. September: Leads a pack of top models for Vogue’s massive Fashion’s Night Out runway show at Lincoln Center, in New York. Makes a surprise appearance on Balenciaga’s runway, closing the show. December: Gisele and the Green Team, an eco-friendly animated Web series for AOL Kids, launches online at giseleandthegreenteam.com.