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A models.com exclusive first look: Cushnie et Ochs S/S 12 Campaign

Since the debut of their eponymous label, Carly Cushnie and Michelle Ochs’ have carefully honed a look that could be described as tough girl with a heart of gold. Dark colors and sharp silhouettes feature regularly, but they are underscored by refined tailoring and a wry sense of humor that sneaks into every collection. Spring saw the duo entering softer territory: citing Mad Men’s shotgun wielding housewife Betty Draper as an influence, while crafting a sleek series of body conscious dresses that proved you can show a little sweetness while maintaining edge. You can’t help but stare at the Cushnie et Ochs girl, but you know better than to mess with her.

It is fitting then that the brand’s S/S 12 imagery veers towards danger. Launching exclusively in MDX, the campaign features a pompadoured Milou van Groesen posing up a storm as flames rise from beneath her. Photographer Hugh Lippe and stylist Keegan Singh create a starkly beautiful showcase for the line’s candy colored sheaths and geometric detailing, while Milou is the proverbial girl who played with fire. The images are simple, striking and all about the mood created by those incredible dresses; take your first look at Cushnie et Ochs S/S 12 only in MDX.

Cushnie et Ochs S/S 12 Campaign, starring Milou Van Groesen, shot by Hugh Lippe and styled by Keegan Singh

All photos courtesy of Cushnie et Ochs for models.com

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  • Author

Eternal InstinctMilou van Groesen takes a walk on the wild side for the May issue of W Korea where she enters a seedy tattoo parlor for a story of mystery and intrigue. In front of Gianluca Fontana’s lens, Milou is bedecked in jewelry and sophisticated ensembles featuring the designs of Prada, Dolce & Gabbana and others selected by fashion editor Woo Lee. A slicked back coif by hair stylist Enrico Mariotti and dewy skin by makeup artist Adalberto P bring an edge to the ladylike looks.

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First Name:MilouLast Name:van GroesenNationality:DutchHair Color:BlondeEye Color:Blue / greenDate of Birth:April 8 1988Place of Birth:Den Helder, The NetherlandsHeight:5'9.5" ; 176.5cmMeasurements:(US) 29-23-36 ; (EU) 74-58-87Dress Size:(US) 3 ; (EU) 33Shoe Size:Mother agency:

A Models Amsterdam Agencies:

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Numero Magazine December 2010 'La Fleur De Mon Secret' Ph. Sofia Sanchez and Mauro Mongiello

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riches of the reef: milou van groesen by alique for vogue netherlands july/august 2012

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Jewelry section editorial "Black Magic" in Vogue Paris September 2012.

Text below the title: "Diamonds, gold, jade, crystal, lacquer, onyx ... the perfect black and white glam rock and cast a note."

Photographer: Giampaolo Sgura

Stylist: Géraldine Saglio

Hair: James Rowe at the salon Sassoon

Make-up: Christelle Cocquet

Manicure: Anny Errandonea for Chanel

Model: Milou van Groesen

Source: Visual Optimism (visualoptimism.blogspot.com)

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Cover and cover story "The City of Angel" for Harper's Bazaar Korea October 2012

Photographer: Nagi Sakai

Hair: Adrian Clark

Make-up: Hong Hyun Jeong

Model: Milou van Groesen

Source: Visual Optimism (visualoptimism.blogspot.com)

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Harper's Bazaar Korea October 2012 'The City Of Angel' Ph. Nagi Sakai

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"Fashion 2" for Flair December 2012

Photographer: Benjamin Lennox

Stylist: Sissy Vian

Hair: Mark Hampton

Make-up: Violette at Management + Artists

Manicure: Laura Forget

Model: Milou van Groesen

Source: Visual Optimism (visualoptimism.blogspot.com)

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Flair December 2012 'Burning Bright' Ph. Benjamin Lennox

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Cover and cover story "Plastic Touch" for Vogue Netherlands April 2013

Photographer: Alique

Stylist: Mila Obando

Hair: Ilham Mestour

Make-up: Kathinka Gernant

Model: Milou van Groesen

Source: Visual Optimism (visualoptimism.blogspot.com)

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