'Model As Muse' Tyson Ballou of Wilhelmina by Joe Lally: Defacto

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For their first major D&G brand effort, Stefano Gabbana and Domenico Dolce have demolished a list of long-practiced industry rules for launching prestige fragrances.

Made up of five scents, The D&G Fragrance Anthology is set to launch globally in September, and also marks the birth of a new fragrance portfolio under the D&G brand. The five fragrances are inspired by different tarot cards, each with a distinct identity and represented by a different model, some of them iconic and all of them naked in the advertising.

Gabbana and Dolce aimed to capture different sides to their personalities in the five fragrances, and gave them names referencing tarot cards and their corresponding numbers.

The scents: Le Bateleur 1, L’Imperatrice 3, L’Amoureaux 6, La Roue de la Fortune 10 and La Lune 18 were created without target, age or gender barriers. Each scent also gets its own face. Supermodels Claudia Schiffer, Eva Herzigova and Naomi Campbell, and three established male models: Fernando Fernandes, Noah Mills and Tyson Ballou ��" all naked ��" star in the scent collection’s advertising campaign shot by Mario Testino. Campbell appears in the L’Imperatrice’s visuals, the empress. Schiffer fronts the imagery for La Lune, which is the moon, and Herzigova pairs up with Fernandes in the photo for La Roue de la Fortune, the wheel of fortune.

Testino also shot a TV commercial for the collection. The ads were edited into 30- and 60-second formats. P&G executives refused to discuss budgets, but industry sources estimate, based on the high sales target, that P&G might spend as much as $20 million to $25 million on media alone.

“We choose Claudia, Naomi and Eva for the iconic value they have in the minds of everybody,” said Dolce.

“They are icons,” added Gabbana, “not just for young women but older women too. Sometimes they are better known than actresses. People need to create icons, to see people they recognize.”

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I LOVE this boy! He has a great body and D&G love him!

^ Yay! Someone else who loves Tyson!

Sunflower Children's Brazil Charity Event

May 7, 2009 - Pink Elephant

New York, NY United States

Source: WireImage

Versace Fall Winter 2009-10 Runway (HQs)

Credit: boyswatch at CelebCity

Versace Fall Winter 2009-10 Backstage (HQs)

Credit: boyswatch at CelebCity

Milan Men S/S 2010: Why Not Model Management Showcard

Tyson was ranked #3 for Top Male (Model) Icons on models.com and here's what it had to say!

The eminent Mr Ballou goes to prove that a spectacular model will log a spectacular career, no matter how much the industry changes or shifts. Tyson's unique brand of beauty, flawless professionalism and long-lasting charisma has won him a long catalog of clients. This Texan was discovered at age 15 and has been modeling non-stop since. That kind of career performance is so rare it moves into the territory of awe-inspiring.

Spring 2010 Men's Dolce & Gabbana Milan

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men style

Spring 2010 Men's Dolce & Gabbana Milan HQ

frillr

D&G SS10 Milan HQ Aw... he's a man

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Vogue

Tyson in aviators! Thank you for posting his new runway pics! This made my day, I've been so busy with school lately.

No problem, I'm here to back you up

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:brows:

http://www.dandgfragrances.com/

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Please do not hotlink images. Refer here to information about hotlinking. -Post edited by Lady Fatale

:brows:

http://www.dandgfragrances.com/

Hot damn!!!! I love seeing Tyson in sunglasses!!

Love this new editorial!

GQ Russia September 2009

Photographer: Erez Sabag

Female Model: Ingerid Maske

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Credit: nguyenha & zhangxi8242 @ Mh.

Are those H&M pictures new here? I've been lazy to contribute

Though I saw a HUGE Tyson poster with H&M on the street

You saw a huge poster of Tyson?!!?! Lucky! This is the only little H&M pic I have to stare at.

I'll take a pic for ya next time

Btw, I saw this ultimately HOT commercial on TV last night