February 15, 201015 yr In fashion, beauty is a commodity. But supermodels like Elle Macpherson, Megan Gale and Miranda Kerr have turned it into a bankable brand. The original queen of branding opportunities, Elle Macpherson, spun a myriad of product lines from her reputation as the Body - from underwear to bed linen. At the age of 26, Kerr has already reinvented herself several times over. She has transformed from Gunnedah breakthrough beauty to the girlfriend of Hollywood hunk Orlando Bloom and multi-million Victoria's Secret Angel. Now she's turning her beauty into a brand that she owns, rather than hires out. Kerr's new organic skin-care range KORA was launched at David Jones this month and is available exclusively at David Jones stores and online. She has also licensed the KORA name to include a clothing line and is set to exploit her appeal in other products, including her first book Treasure Yourself: Power Thoughts for My Generation. "Being the Body is worth so much more than doing the catwalk in Paris, once you start commercialising it that's where the money is," says fashion photographer David Gubert of Macpherson. Gubert has worked with the likes of Hawkins and Kerr and scored a coup as the first Australian photographer to ever shoot a Victoria's Secret catalogue. "These girls continuously re-invent themselves... it's like Elle, it started with print and then she went into lingerie and now she is doing cosmetics," he says. "They have to continuously reassess things, work on things, and (improve) the brand so they have something else to offer." The commercial appeal of Kerr's beauty enterprise, like Hawkin's Cosi swimwear range, is a boon to the department stores who both support and benefit from supermodels' brand empires. Megan Gale, another David Jones ambassador, also set to launch her own swimwear range later this year. "We are delighted to have Miranda's range, KORA, in the store," said Colette Garnsey, David Jones Group general manager of apparel, cosmetics, accessories and footwear. "They are exploring their own creativity - we welcome that and encourage that." Emma Freedman, race wear ambassador for David Jones, says Kerr and Gale are in the right place monopolise on their appeal. "Those two have the experience in the industry to create products that they know will work for women, and they know women. "I think it's just another dimension to them," she says. The sky seems to be the limit for Kerr, who is talking about creating her own fashion line with business partner George Moskos. "She has a international profile and it would be negligent to not leverage off that," Moskos said of their plans to break into the US market with KORA. http://www.smh.com.au/lifestyle/beauty/sup...00216-o3vx.html
February 15, 201015 yr Some tagged pics of Miranda Kerr at David Jones store, Brisbane, Australia - 13 Feb 2010 And Miranda Kerr at Brisbane Airport, Australia - 13 Feb 2010
February 16, 201015 yr I've always thought that Candice and Miranda resembled each other. Its their round faces, fuller bottom lips, and their noses are similar. Also, their eyes are a little more wide set. I think Miranda and Candice look more alike than Miranda and Rosie: (the other girl is Jessica Hart) (the other girl is Jarah Mariano) (other girl is Andi Muise)
February 16, 201015 yr From the Pirelli Calendar shoot, candid line up...**NUDITY**:http://www.refinery29.com/pipeline/img/201...ardson-last.jpghttp://images.huffingtonpost.com/gadgets/s...53050_large.jpghttp://www.hypebeast.com/image/2009/11/pir...chardson-11.jpg
February 16, 201015 yr Hey, do somebody know is Kora line good? have somebody something?i wanna try it , but can't buy!
February 16, 201015 yr thanks for all the pics leira! i uploaded these in HQ. they're from 2005... more at mirandakerrweb.com!
February 16, 201015 yr she told frockwriter that she can't confirm it. but she said she "isn't denying anything" and that she "wishes she could tell us but she can't." i think that's hopeful
February 17, 201015 yr Tagged pics from MELBOURNE, AUSTRALIA - FEBRUARY 17: Model Miranda Kerr at the David Jones Autumn/Winter 2010 Season Launch at Central Pier, Docklands on February 17, 2010 in Melbourne, Australia.
February 17, 201015 yr Strutting her stuff on the runway, Miranda Kerr was spotted at the David Jones Winter Collection fashion show today (February 17). http://www.celebrity-gossip.net/celebritie...lk-sexy-215578/
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