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Josephine Skriver
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6 hours ago, Cult Icon said:

what's the purpose of joja? to give their fans free exercise tips?

The impression I get out of all the joja thing is that VS is trying to use it to target the girls in the market, sprinkling some yoga and BFF vibes on the Pink/Sport line.

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5 hours ago, pacinko said:

The impression I get out of all the joja thing is that VS is trying to use it to target the girls in the market, sprinkling some yoga and BFF vibes on the Pink/Sport line.

JoJa isn’t related to Victoria’s Secret? They almost never wear that brand anymore? It’s just a business account they have around working out/motivation/healthy tips. Pretty sure they’re gonna make some sports clothes/accessories of their own in the near future.

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1 hour ago, skrivermodel said:

JoJa isn’t related to Victoria’s Secret? They almost never wear that brand anymore? It’s just a business account they have around working out/motivation/healthy tips. Pretty sure they’re gonna make some sports clothes/accessories of their own in the near future.

My bad, I am not a big follower of the whole joja thing, so I mistook it for a VS operation.

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