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Inès de la Fressange
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Inès de la Fressange

by Chiara Tomei

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Ines de la Fressange was born in 1957 in the French Rivera, she is the daughter of the Marquis de la Fressange and of Argentine model Cecilia Sanchez Cirez. Her parents don't take much care of her, she in fact grows up with her grandmother, Suzanne Lazard, rich and elegant French woman. She is the one that introduces Ines to haute couture, opening the doors of her wardrobe, full of dresses by Patou, Balmain and Nina Ricci. After moving to Paris, Ines graduated at the Ecole du Louvre with the intention of becoming a child psychiatrist or a lawyer: "modeling was not my goal let alone could it be a job," she says. At 17 she is not confident with her body, but precisely that year she began her career in fashion, presenting herself at the agency Pauline to make some money. In 1975 Ines appears for the first time on the magazine Elle, starring in a photo shoot created by Oliviero Toscani, who is immediately struck by how nonconventional she is, calling her a rising star.

Despite the initial dissatisfaction, the career of the young Ines takes off, first stepping on the catwalk for Thierry Mugler, and Kenzo, Guy Laroche, Hermès to later reach full success as the face of Dior cosmetics. 180 cm tall, short hair and masculine, she is nicknamed "the model who speaks," while other models were forbidden to smile, she violates the rules of the catwalk, walking with ease and improvising gags that enhance her fame. In 1980 the fame of the model (who looks like Coco Chanel) hits Karl Lagerfeld, Chanel's new artistic director, who wants her as the face of the fashion house: she becomes the first model ever to sign an exclusive contract for haute couture. In addition to being the muse, she becomes the shoulder of the fashion designer by establishing a relationship of trust and mutual respect; Lagerfeld will leave her a lot of freedom, in fact, in the interpretation of the clothes. The partnership begins to crumble in 1989 when Ines decides to become the new bust of the Marianne (the symbol of France); Lagerfeld said he absolutely did not want to dress a historic monument, a symbol of provincialism and vulgarity,and after a legal battle in 1990, the contract with Chanel was closed. In the same year, Ines married the Italian businessman Luigi d'Urso. Nina was born in 1994, heir to the style and career of her mother, and in 1999 Violette was born.

In 1990, Ines opens the society Ines de la Fressange, whose collections, displayed in the shop windows of the boutiques in Rue Montaigne, reflect her nonconventional mix & match style: classics items with a modern twist, in bright colors and special details. But the great initial success, opposes to the fast decline of the Parisian dream: in 1999 she was laid off from her own fashion house for illegal use of the name of her company and another long legal battle ended with negative results. Ines, however, continues to be appreciated by designers, in particular by Bruno Frisoni, she becomes the ambassador of the shoes and accessories by Roger Viver, she inspires the creation of five new scents and keeps on rogerviver.com a video diary filmed in Paris, where she gives style tips. Consultant and friend of Jean-Paul Gaultier, she returns on the catwalks for the S/S 09 collection, and returns after a reconciliation with Lagerfeld for the S/S 11 collection on the catwalk for Chanel. From her no to Botox, to the sophisticated and never ostentatious style, the secrets that allow Ines de la Fressange to still be an admired woman and a model on demand, are gathered in the autobiography "Profession: Mannequin" and in the guide to chic "Parisian".

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