January 14, 200817 yr NEW YORK (AdAge.com): Guess who's coming back to the Super Bowl. For the first time since 1999, Victoria's Secret has purchased a 30-second spot, which is slated to run once during the second half of the game. Executives at the Limited Brands unit declined to reveal what was spent on the buy, but Fox has sold spots for as much as $3 million for the Feb. 3 event. This high-profile move -- last year 92.3 million viewers tuned in -- comes at a time when the iconic retailer is struggling to compete in the crowded lingerie space. 'Wink between men and women' The commercial, which was produced in-house, was initiated about three months ago, Mr. Razek said. He declined to reveal details of the spot,saying only that it features Victoria's Secret Angel Adriana Lima, a football and words that will scroll across the screen. Mr. Razek assuaged any concerns that the ad would be too sexy for network TV, saying that it attempts to strike a balance: not exactly modest but definitely not risqué. To coincide with the Super Bowl push, the retailer has also shifted the release of its "What Is Sexy?" list, which used to come out in May. Now the 3-year-old list will be revealed on the eve of the Super Bowl at a party in Scottsdale, Ariz. A one-hour E! special is also slated to run Feb. 9. The special, which will be hosted by Ms. Lima, will feature the "What Is Sexy?" list, as well as video from the Super Bowl party. Ms. Beraud said she expects that condensing Victoria's Secret's efforts around the Super Bowl will lead to plenty of buzz. Still, it will be difficult to match the retailer's last Super Bowl effort. The $1.6 million 30-second spot promoted a fashion-show webcast that was watched by 1.5 million people, crashing Victoria's Secret's website. GO ADRIANA! We are so proud of you! CREDITS TO AFL! :woot:
January 14, 200817 yr I just read it af AFL. I was gonna post it but you beat me to it These are amazing news. I'm so happy for her. The superbowl is huge, watched by millions. For her to have a solo commercial during the superbowl is incredibly awesome. And she will be hosting the E special. These are the best news i've heard in a while :hell yea!: We should post this in the news section too.
January 15, 200817 yr http://www.bellazon.com/main/index.php?act...t&id=382258And also a better version of this one too...Thanks!
January 19, 200817 yr Finished scanning this entire VS catalog! See all scans of Adriana only here. Victoria's Secret Fall Fashion Vol. 2 Scans by me, all are a minimum of 1700 pixels in size. Feel free to use or repost anywhere, just please don't remove the tag!
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