http://asia.nikkei.com/Markets/Equities/Alibaba-hopes-Singles-Day-shopping-party-will-go-international?
U.S. pop star Katy Perry will headline at Alibaba's Singles Day gala as a global ambassador.
Alibaba will broadcast the event live through Youku Tudou, its U.S.-traded online video provider.
This year, Alibaba has attracted foreign companies to make the event more international. Well-known foreign brands, such as Apple of the U.S., Italian luxury car brand Maserati and U.S. fashion brand Victoria's Secret, will join the shopping event for the first time to entice Chinese consumers.