Works for her audience though. But yes, it's incredibly cringe worthy. I hate that Taylor are just using these models for extra fame. I mean models and singers should not have any connection like this, only at those VIP celebrity events. I can't picture Adriana, Alessandra and even Candice walking down with Taylor at her performance, that would be phony.a) You're delusional if you think Taylor Swift is using models to increase her fame. If anything, it's the other way around. b) Candice was at her concert yesterday, so... Whoa Whoa, lets not get ahead of ourselves here. Yes, this is a great source of exposure for the models but don't act like Taylor isn't getting extra attention from all of this. All her model friends are famous in their own right with their own very solid fanbases. The bad blood video is a smashing success because of the models. Lets not pretend otherwise No. BB was a smashing success because it's a catchy song and because Kendrick Lamar jumped on it so people were curious. Sure Cara has a huge fanbase so I'll give you that but all other models in the video have Taylor Swift to thank for the most of their fame. Karlie Kloss was always successful in fashion world but only became mainstream famous because of the whole Kaylor BS. You really think Martha Hunt and Lily Aldridge have huge fanbases? Or Gigi? All those girls are known in media for being part of Taylor's group. So the only really famous model in the video is Cara. And then you have a legit stars like Selena, Hayley Williams, Jessica Alba, Marishka Hargitay and Ellen Pompeo. So no, video was not a "smashing success" because of the models. Taylor Swift has a second most sold album of this decade (after 21 by Adele), she needs zero exposure from models on her sold out tour. Be real a bit here. edit: and for the record, BB video is awful.