valeadicto

ISTANTE by VERSACE FALL 1996

ISTANTE by VERSACE FALL 1995

Romeo Gigli Fall 1996

SPORTS ILLUSTRATED Philippine Edition - December 1997 Ph: Walter Iooss Jr.

Dotto Models Agency - Portfolio 1991 - screenshots

Krizia and Armani

Thank you Minerva! First time I see a magazine advert for Sanpellegrino. I thought was only Tv Spots adverts.

Since she was a child, Valeria has been nicknamed "the Russian" and also "the white indian/indigenous".

NOIR Mexico - June 2024

VM EYEWEAR FW 2024

Solo Lideres N° 97 https://sololideres.com.ar/revista/edicion-no-97-valeria-mazza

Atelier Versace Fall 1995 Paris

Valeria Mazza + Naomi Campbell

Valeria Mazza + Elle MacPherson + Adriana Lima

SPOSABELLA Italia - Anno 23 Nº 47 - 1996

SPOSABELLA Italia - Anno 23 Nº 45 - 1996

THE LOOK OF FALL: BIG BUDGETS, BIG PLANS NEW YORK -- The good times aren't over yet. Last fall's frenzy of sportswear launches set a high mark for advertising budgets this year, but... ByWWD STAFF MAY 23, 1997, 12:00AM Dana Buchman is boosting its ad budget to $5 million this year, 2 1/2 times the size of last year’s, said Gail Cook, president. “The fall ads will be very modern and steamy for Dana Buchman, and spirited and modern for Dana B and Karen,” said Cook. The Buchman ads will feature a Russian model named Inna, photographed by Marc Hom. The ads were shot in Andy Warhol’s nature preserve in Montauk, N.Y., and at a New York studio. The image book will feature Elsa Benitez and Christina Cruz. Kim Myers Robertson shot the Dana B and Karen ads, featuring Valeria Mazza. The image book will star Eden Roundtree. The ads were shot in Chappaqua, N.Y., and Oyster Bay, N.Y. The buy will be in a mix of magazines, ranging from Architectural Digest, Elle, Harper’s Bazaar, Vogue, Vanity Fair, In Style, Marie Claire, Conde Nast House & Garden and W to the New York Times Magazine, Travel & Leisure and Martha Stewart Living. And the company has filmed a movie about Dana Buchman and her partner, Karen Harman, called “Women in Motion.” The film will make its debut June 9 at the Tribeca Grill here, and will then be shown at selling seminars around the country. A short profile documentary of Dana Buchman's fashion brand for woman with careers. Shown are the behind the scenes in the company. Previews excerpts of Dana Buchman Fall 1996 Sportswear and dana b. and karen Fall 1996 Casual wear.

DEMARCO IS NAMED PRESIDENT AND CEO OF A TROUBLED HALSTON Byline: Anne D'Innocenzo NEW YORK -- Halston International has found... By WWD STAFF JULY 20, 1998, 12:00AM NEW YORK — Halston International has found its new president and chief executive officer: Nicholas DeMarco, former president of International Apparel Marketing Corp. and former director at Pierre Cardin USA Inc. The fall 1998 campaign, shot in London by Australian photographer Anthony Horth, features Elite model Valeria Mazza and will run in the August issues of fashion magazines, according to the Catterton spokeswoman. Despite such efforts, Catterton’s spokeswoman admitted the company has had to battle the perception in the market that Halston is directionless. “Perhaps it took a little longer than we thought it would,” she said. “The reality is that all the pieces are in place; the company is financially strong, and we have the infrastructure in place to support the brand.”

MODELING A SUPER SCENT Byline: Soren Larson JANUARY 16, 1998, 12:00AM NEW YORK — At long last, it’s here: the first supermodel scent. Cindy doesn’t have one, Naomi doesn’t have one, Iman is working on one, but now Valeria is doing it. Valeria Mazza, a fashion mannequin who is a household name in Italy, Spain and her native Argentina, has a new self-titled fragrance that will arrive in stores starting next month. Valeria and her fragrance distributor, San Telmo, are counting on what they describe as her massive popularity in her home territory and South American women’s love of fragrances to make the new brand a player in the prestige beauty business. “After seven years working as a model, I want to start working on other things,” Valeria said. She noted that in her profession, she’s getting on in years: “I’m 25 — I’m not that young anymore.” The fragrance, the first product to bear Valeria’s name, will be introduced in several major Latin American markets in mid-to-late February and will move on to the U.S. sometime in late spring, according to Fred Weinert, president of the Barrington, Ill.-based San Telmo. “Most of the South American distribution is in upscale perfumeries,” said Weinert, adding that Valeria will be in about 100 doors each in Argentina and Brazil. Valeria chose to work with San Telmo, she said, because of Weinert’s knowledge of the South American market; last year the firm created a scent called VBA for Argentine retailer Vitamina. Weinert and his Argentine wife, Silvia Del Valle Ferreyra, own H20 stores in Buenos Aires and distribute several American brands in Argentina, including Michael Jordan Cologne. For her part, Valeria is perhaps best known in the U.S. for her splashy work for Guess Jeans. She has also been on the covers of Sports Illustrated’s swimsuit issue and fashion magazines around the globe and is the host of MTV’s Latin House of Style. The model has also worked for companies that will soon be competitors — among them Versace Profumi and L’Oreal. “It’s a minor concern, if that,” Weinert said. “Obviously, she’s not going to be the face for a perfume. But her relationship with the apparel companies isn’t going to change.” When the scent arrives in the U.S., it “will be in a limited distribution,” Weinert said, noting the count will reach around 300 department store and specialty store doors. Mexico will follow America, while Europe will probably get the product in 1999. At the core of Valeria’s promotional strategy is an extensive plan of fragrance sampling, Weinert said: “There hasn’t been a lot of activity like this in South America, so it will be something new. This level of sampling is unusual.” The company will dole out vial-on-card samples in stores, will hand out fragranced cards and will mail postcards affixed with 3M’s Fragrance Burst sampling technology. Nearly two million scented pieces will be distributed in South America before the tactics are taken up in the U.S. late in the spring. Advertising is also in the works. Valeria will star in her own print campaign, photographed by Patrick Demarchelier, which will first appear in March editions of various Latin American magazines, such as Para Ti and the Argentine versions of Cosmopolitan and Elle. It will most likely hit newsstands in May editions of American fashion titles. As a result of the efforts, Weinert said, the company expects Valeria will ring up a wholesale volume in the $5 million range this year, with $10 million in annual sales expected after two or so years on the market. A portion of the proceeds will be donated to the Special Olympics, of which Valeria is a longtime supporter. The fragrance, created by Givaudan Roure, is described as a modern floral and has top notes of white freesia, bergamot and nectarine; a middle of jasmine, rose, violet, cassie and magnolia, and a base of sandalwood, cedar wood and musk. “I like light, floral fragrances,” said Valeria. “This [fragrance] is very fresh, it’s very sunny. It’s supposed to smell like a beach in Costa Rica.” The line will include two fragrance sizes: a 0.5-oz. eau de parfum purse spray for $20 and a 1.7-oz. version for $40. The collection will be rounded out by shower gel and body lotion. The curvy bottle, which is produced by Saint Gobain Desjonqueres, is frosted glass, while the juice is a violet color. The shape was inspired by Valeria’s silhouette, and some tweaking was needed, she said, in order to produce a proper replica. “I was saying, ‘No, no, no, I want more [in the front] and less in the back,”‘ she remembered. “Now it looks like me.”