yeah i know what you mean...but these coupons work on anything in the store...dvds, video games, cds, tvs, laptops, computers, stereos. its just the fact that i dont have to save the 50 bucks or whatever...i got the matrix box set without paying for them at the time i purchased them. that and im always getting the coupons because i always am buying dvds or cds, sometimes i buy something expensive and the point accumilate and i save the coupons for a future dvd that is expensive. i works for me.