Haha
Jessica Stam is very famous in Korea.
Most Korean people prefer babylike face to hot mama looking like Heather Marks,
Jessica Stam, Gemma Ward kinda models.
If you ask Korean people which fashion model they like, they will come up with
one of those three models most likely.
Also Korean advertisers hire asian models for their advertisement like Hye Park or Devon Aoki.
Korean advertisers use too much budgets on Korean celebrities.
For example, Drew Barrymore was on the tv commercial of Baskin Robbins 31 in Korea and
the sponsor only paid her about .5 mil. it seems like a lot, but if you think about it, it's not that much.
If you use Korean celebrity, then you should pay more than twice.
Actually Korean sponsors doesn't care about paying too much budget on commercial model.
And I think that's why big models and hollywood's top stars don't even hesitate to be on ads
in Korea like Jessica Alba, Gwyneth Paltrow, Kirsten Dunst, Angela Lindvall, Kate Moss,
Mariacarla... there are too many to name all of them.
I hope it'll help for your asking Taben