I'm going to be devil's advocate and point out the original origins of the term 'supermodel'. Sadly, while the term has been applied through out the last century for a number of models and women it was only in the late 70's up through the mid 90's that the term really took off with the public. Issued predominantly in the United States, Sports Illustrated was what initially brought the term supermodel and the names of these models to the household, where people who had little to no interest in fashion began to recognize the names and faces of models. The large contracts that have become synonymous with 'supermodel' didn't start appearing with a few notable exceptions until the early 80's, which was also the point when many models started branching out from endorsing purely fashion related products and starting picking up mainstream items such as soda contracts for Pepsi, and other lucrative contracts such as Ford Truck, where they didn't just use their face but their name to sell the product. As the models began to embrace old-style glamor, they were starting to replace film stars as symbols of luxury and wealth. In this regard, supermodels were viewed not so much as individuals but as images. But it wasn't until the 1990's that supermodels became increasing predominant in the media. Supermodels were in essence seen as superstars, having risen from just a face, to a personality. They did talk shows, were cited in gossip columns, partied at the trendiest nightclubs, landed movie rolls, inspired franchises and dated or married film stars and earned millions. Fame allowed them to command higher fees and market themselves how they wanted. The original super's, quoted as the "Big 6" were, Claudia Schiffer, Cindy Crawford, Kate Moss, Linda Evangelista, Naomi Campbell and Christy Turlington and were accepted by the fashion community as supermodels. They were the most heavily in demand, collectively dominating magazine covers, fashion runways, editorial pages, and both print and broadcast advertising. Excluding Moss, they are known as the "original supermodels". In the late 1990's the rise of the supermodel had peaked and was declining, when actors and sports starts, pop signers and television personalities starting taking back the covers and major contracts with those mainstream companies that the world as an overall knew. Many designers started looking to less glamorous models so that their clothing wasn't overpowered by the personality wearing it and could market itself. Whereas many supermodels of the past decade had been American born, their accent making for an easier transition to stardom, the new crop of models started coming from non-english speaking countries. The only notable models truly attributed at that point to becoming tantamount to stars were Laetitia Casta, Eva Herzigová, Carla Bruni, Tatiana Sorokko, Nadja Auermann, Helena Christensen, Adriana Karembeu and Milla Jovovich. The late 90's, early 20th's century gave rise to the Brazilian Trinity, Gisele Bundchen, Adriana Lima and Alessandra Ambrosio, however they had trouble breaking out of their role as models and into their role as Starlet; this "new trinity" were unable to cross over into the world of TV, movies and talk shows as easily as their predecessors due to their foreign accents. Several seasons later we were inundated with a crop of Eastern Europeans barely into their teens, pale and "bordering on anorexic". They were to young to date movie stars to skeletal to bag the lucrative VS contract and their lack of English speaking skills gave them even less of a chance to launch into superstardom. Models Heidi Klum and Tyra Banks, in an effort to stay relevant took the route of many of the early supermodels and broached into television, launching hit reality shows and endorsing products that the public saw where their name was as relevant as their face. So on those lines, the closest thing we have to Supermodels in this day and age are probably Petra Nemcova, mainly in part due to the tsunami incident and her miraculous rescue and life changing story that resulted in helping millions with her self created charity "Happy Hearts" as well as those people she has dated, most notably (Sean Penn) and Miranda Kerr who like many of the original Supers is married to a Hollywood Star. Bar Rafaeli while not as necessarily big in the fashion community has also became fairly well known due to her SI cover, and stint on the side of a 747 and her long time boyfriend Leonardo DiCaprio. Unfortunately, if she doesn't start working more she'll only even really be known for who she was dating. Even sports stars don't command the same presence as movie stars in this day and age. So Gisele and Adriana while broaching the ranks of Supermodels are known more for past conquests, (Leonardo DiCaprio and Lenny Kravitz) then their current beaus, and neither have truly made it as a household name with the general public or the Hollywood set. Another possibility to rocket into stardom is Candice Swanepoel but as of this time she is still predominantly known as that hot blond who works for VS. Her name hasn't blossomed into full recognition by the public as of this time. Marisa Miller is also close, she's probably one of the smartest models out their currently, having marketed herself into a lucrative contract with Harley Davidson, (the first model to do so) and Captain Morgans, as well as having a spokesmodel position with the NFL, far different from simply dating a player. So as much as we'd all like to think that high fashion plays a huge part in the term supermodel, it truly doesn't. The term, was applied to those women who made it big not only in the modeling world, be it commercial or the like but became known throughout sadly the English speaking community, mainly North America. Staying power in the industry had less to do with being coined a supermodel then main stream public acknowledgment.