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Anna Luisa Ewers
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South Africa 😎

Vogue Paris , second day

Photorapher on set: Lachlan Bailey

 

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I also hope for the cover & but I dont know because of the combination stylist and photographer. But I also cant wait to see the editorial. I  love Africa and its coulours and animals! ☺️

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I also think so. But we don´t know, possible she also gets the cover styled by Geraldine for the first time. But I also think the editorial will be amazing!

Might be in the May or June/July  issue of Vogue Paris. Hope we get some more previews. Love the pics published via IG. Normally we never have so much impressions from other shots. I am really very happy about the set crew posted it! And I always love her shot by Lachlan Bailay. 😍

 

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Hi amazing pic! 😍

Where is this Vogue Miami story publidhed? Is it possible if you have, to scan? Or was it backstage the old story once published?

 

And it goes on with her success story!! She has also nailed H&M SS2019!!

shot  by Lachlan Bailey  in Sedona, Arizona🤗

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Vogue Miami used to be part of Vogue Brazil. This one is from 2013, but I managed to get a copy from eBay (I got the b&w cover)

I think it was posted before, but I can post the pics of the editorial again if you want.

The personal pic was a tiny bit in which they intoduced her, I posted the biggest I could make it.

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Forget Paris Fashion Week, H&M Is Changing Direction With an Immersive Theater Project in Sedona, Arizona

January 31, 2019 9:58 PM
 
H&M is known for spectacle, from its annual fashion shows in Paris to its blockbuster parties celebrating its high-fashion collaborations. This March, the Swedish retailer will one-up itself by presenting its Spring 2019 collection in Sedona, Arizona, where guests—including press, influencers, and talent—will engage in an immersive theater project. The trip is scheduled for just after fashion month, March 11 to 13, giving the fashion set a chance to leave city life behind for a weekend in the desert.

“Showing at Paris Fashion Week has been a great experience for H&M, where we also have been able to try different formats throughout the years,” says Kattis Bahrke, H&M’s head of creative for marketing and communications. “It’s always important for us to test new ways to surprise our customers and fans, and we felt it was the right time to explore a new format. It’s very exciting for us to be able to show the collection in Sedona since it’s a part of the inspiration behind the collection.”

 

As Bahrke tells it, the design team found a key reference in the American West—“multicolored mineral ponds which naturally occur in the desert in Utah”—and used it to thread a narrative about wanderlust and exploration through the collection. As seen in preview campaign images of Anna Ewers photographed in Sedona by Lachlan Bailey, H&M’s latest combines the sandstone palette of the desert with golden flourishes and sport-inspired details ideal for a woman on the move. “It felt natural for us to create both the campaign and the immersive-theater idea around the glamorous exploration in the beautiful scenery of Sedona,” says Bahrke. Why choose to communicate the seasonal message through immersive theater as opposed to media more traditionally beloved by fashion, like film, dance, or virtual reality? Bahrke notes that the new format allows for testing out new ways to connect with fans on social media.

 

source: vogue.com

 

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