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Lily Aldridge
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Look back over the past 5-10 pages and trace how strategic, how smart Lily has been in both maintaining family, career, transition away from VS, and into her other ventures. She has built a network of clients and friends with whom she has worked over the years--Levi's, Ralph Lauren, BULGARI, charities to which she is devoted, various other designers, photographers, and media influencers. She is building her perfume from the ground up, marketing it essentially online, launching it with pops ups, launch parties, and online gimmicks (using that word in a positive way). All the while, she is doing shoots that lead to covers/editorials, expanding her presence with brands she has longstanding relationships, and wrapping that in her own package via the Youtube channel. AND continually getting home to be with family, so that she and Caleb can be super involved with the kids. As lovely as she is on camera, I am more impressed watching her transition into the entrepreneur/businesswoman/family woman that she is. All very cool. 

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