December 11, 20195 yr WORK PARTY WITH JACLYN JOHNSON (S4 EPISODE 9) "Lily Aldridge Is Saving the Beauty Industry, One Package at a Time" PODCAST: http://workparty.libsyn.com/s4-ep-9-lily-aldridge-is-saving-the-beauty-industry-one-package-at-a-time
December 11, 20195 yr @Ewciolina: Lily is everywhere right now, and you are helping the rest of us to keep us. THANK YOU SO MUCH!
December 11, 20195 yr Model Lily Aldridge is arriving at her pop up store for her new parfum in Soho, New York, NY on December 11, 2019. Source: newscom.com
December 11, 20195 yr Lily Aldridge and designer Thakoon Panichgul out in New York. Source: newscom.com
December 11, 20195 yr 1 hour ago, BAGGOT said: @Ewciolina: Lily is everywhere right now, and you are helping the rest of us to keep us. THANK YOU SO MUCH! I'm glad I could help
December 13, 20195 yr Look back over the past 5-10 pages and trace how strategic, how smart Lily has been in both maintaining family, career, transition away from VS, and into her other ventures. She has built a network of clients and friends with whom she has worked over the years--Levi's, Ralph Lauren, BULGARI, charities to which she is devoted, various other designers, photographers, and media influencers. She is building her perfume from the ground up, marketing it essentially online, launching it with pops ups, launch parties, and online gimmicks (using that word in a positive way). All the while, she is doing shoots that lead to covers/editorials, expanding her presence with brands she has longstanding relationships, and wrapping that in her own package via the Youtube channel. AND continually getting home to be with family, so that she and Caleb can be super involved with the kids. As lovely as she is on camera, I am more impressed watching her transition into the entrepreneur/businesswoman/family woman that she is. All very cool.
December 16, 20195 yr These two have such ease together. Easy to see that they really are friends, and it looks like the pop up was a lot of fun. Thanks again, @Ewciolina
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