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Prabal Gurung Fall 2011 campain

The runway music for Prabal Gurung’s Fall ‘11 collection: “Addicted to Love”—as interpreted by Florence + the Machine. It was a deliberate choice. For his Fall offering, Gurung channeled one of amour’s great addicts, the lovelorn Miss Havisham from Dickens’ Great Expectations. “It’s a book that I was given when I was probably 6 or 7 years old,” the designer explains. “At that time I was kind of unclear about who she was—she’s a crazy old lady, that’s what I thought. As I got older and kept going back to it, [i found that] there’s something extremely, extremely sad, but all of us can somehow relate to her. There’s something beautifully melancholic and romantic about giving everything up for love, giving so much.” The result: a catwalk full of runway girls imagined as young, still hopeful but already fraying Havishams.

The character lives again—just in time for the collection to hit stores—in the new branding images Gurung created for the first time with photographer Daniel Jackson, model Julia Saner, and his longtime stylist, Tiina Laakkonen. The images, debuting exclusively on Style.com, are not quite a campaign and will run online-only, but the designer doesn’t rule out print ad spots at some time in the future. “For a new company like mine, the media budget is very limited,” he explained. “The resources that are online for free—Twitter, Facebook, Tumblr—it’s extremely crucial that we use those tools. These images [will] get picked up in China, picked up in random places traditional media would never reach.”

—Matthew Schneier

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  • 2 weeks later...

Playing Fashion September 2011

Photographed by Willem Jaspert and styled by Sam Ranger

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Absolutely amazed by the cover :wub:

More of Armani jeans fw 11

source: tfs

credit: keri-lynn

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Chado Ralph Rucci in Neiman Marcus catalog fall 2011

source: tfs

credit: frogeaterbeater

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Dansk Magazine by Jimmy Backius

source: tfs

credit: islandilli & fashionfanatico

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NavyBoot Switzerland FW 2011

source: tfs

scan: northern star

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Chado Ralph Rucci in Neiman Marcus catalog fall 2011

source: tfs

credit: frogeaterbeater

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Higher resolution.

Thanks!

Sadly rumor has it she's not doing any shows in NY ... :no:

Manor Fall 2011

source: tfs

credit: psylocke

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