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Universal, Miranda Kerr partner for new collection

Collection with Australian model, businesswoman targets Millennials

 

HIGH POINT — Universal Furniture and global style icon and Australian model and businesswoman Miranda Kerr will collaborate on design of a new collection set to debut at October High Point Market. The collection targets Millennials with a whole home offering of upholstery and case goods including bedroom, dining, living room, occasional and entertainment furniture.

 

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After nearly two decades as one of the world’s top models, Kerr has established herself as a businesswoman and entrepreneur. She is founder and CEO of Kora Organics, a certified organic skincare line now sold worldwide across 25 countries. Kerr also designs a range of fine china and giftware under her name for Royal Albert and has designed successful collaborations with Swarovski and Mother Denim. She also is a dedicated supporter for numerous causes relating to women, children, health and the environment.

 

“Miranda brings a new perspective and a new generation to Universal,” said Universal Furniture CEO Jeff Scheffer in a release. “This collaboration is part of our strategy to prepare our company and our retail partners for the shifts necessary to capture the Millennials. … This will be our first collection that is guided as much by intention as it is by design, and it will have a style aesthetic that can appeal to all generations.” Kerr’s products are influenced by the people and cultures she’s encountered during her life and career that’s taken her around the world. She approached her collection with Universal with a great eye for design and a firm understanding of what she wants to convey through her furnishings. As a trend-spotter for upcoming fashion and style, Kerr has amassed a combined reach of more than 25 million followers/fans across social media.

 

“As someone who loves the sanctuary of being at home and surrounding myself with beautiful pieces, it has been a dream of mine to create my own collection of furniture that not only looks aesthetically pleasing but that also promotes a warm, positive, loving energy in the home,” said Kerr of the new collection. “I was very specific with every little detail — from design, materials, fabrics, colors and textures to the positive word of affirmation you will find hidden on each piece. “To me, home is where the hearts is, and I hope this collection brings more love and joy into your home. The pieces are timeless, beautiful and inspiring but also practical for everyday life. As a busy working mother, I appreciate functionality and the ease it brings.” Universal Furniture Director of Marketing Neil MacKenzie the new collection is an opportunity for the company’s retail partners to reach the “customer of today and tomorrow.” “The ability to speak with Miranda’s social media audience of more than 25 million people around the world will create opportunities to engage with the Millennial lifestyle,” McKenzie said. While the collection will not debut until fall High Point Market, retailers and consumers can subscribe and follow the collection online to get behind the scenes sneak peeks and be the first to know about product debuts.

 

Source: furnituretoday.com

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On 2/27/2019 at 6:27 PM, DitaDiamondis said:

WSJ. The Future is Everything Festival - May 20-23, 2019

Miranda will be among the speakers.

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source: foefestival.wsj.com/speakers/kerr_miranda/

 

The schedule has been published, unfortunately there is no Miranda on the list :/  so she probably won't appear due to her health condition.

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