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Report about Aquascutum Fall 2006 campaign from Telegraph.co.uk

A classic British label's autumn/winter campaign effortlessly captures the style of bygone Hollywood glamour, says Hilary Alexander.

It is the classic movie seduction scene: the dimly-lit library, her half-finished glass of wine, his tumbler of single malt; their eyes locking over a game of chess. But this is no reprise of The Thomas Crown Affair, although the hero is undoubtedly a Hollywood star.

Bonding over fashion: Pierce Brosnan and Julia Stegner are the new faces of Aquascutum

Instead, this is Pierce Brosnan as arch-seducer - a part he perfected in five James Bond blockbusters - in a campaign for British heritage label Aquascutum.

This is the first major British modelling role for the former 007, and recruiting him as the "face" of the autumn/winter collection was the brainchild of Aquascutum's new president and chief executive officer, Kim Winser, who was inspired by the pictures of bygone Hollywood stars that decorate the VIP room at the company's Regent Street HQ.

Humphrey Bogart, Trevor Howard, Gregory Peck, Sean Connery, Peter Sellers and Sophia Loren, along with royals such as King Edward VII, the Duke of Windsor and the Queen Mother, once conveyed the mystique and prestige of the Aquascutum brand to the masses.

Now, Winser hopes that Brosnan and 21-year-old German model and Vogue cover girl Julia Stegner - who appears in a classic trench, a pair of lace-top stockings, high heels and little else - will perform the same magic for a new generation.

A Bond fan of many years' standing, Winser knew that melding the iconic status of Brosnan with Aquascutum would be a winning combination. And she is equally proud of the smouldering sensuality that photographer Mario Sorrenti brought to the campaign, using historic Somerset House on The Strand as a backdrop, a setting that evokes high intrigue and high style.

Winser happily concedes the photographs are ''very sexy'', light years away from the cosy, Home Counties perception of the brand which an older generation of customers cherish.

"I wanted to launch a campaign that would capture the interest of our customers, loyal and new," she says. "Pierce was a perfect choice and I have to say he looks stunning. Julie is both elegant and glamorous. They are the perfect 'power couple'."

Brosnan and Stegner wear clothes by Aquascutum's creative duo Michael Herz and Graeme Fiddler, who have been given carte blanche by Winser to spearhead a style revolution at a company that dates back to 1851.

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