It didn’t need to be discontinued though. Swim was a huge part of VS branding. they were focused on the wrong thing. People weren’t buying it cause of the product, but instead of putting in money to come up with better designs that were traingl rip offs, they focused on spending big money on some promotional special.
My friend made a good point that in the age of influencers and IG models VS swim could’ve struck gold, but instead of trying to fix the root of the problem they just axed it and I don’t think it did them any favors.