And yet, reported on February 9th: Carl's Jr. Has Some Voluptuous Data on the Charlotte McKinney Ad, Its Biggest Hit Ever: An all-natural juggernaut http://www.adweek.com/news/advertising-branding/carls-jr-has-some-voluptuous-data-charlotte-mckinney-ad-its-biggest-hit-ever-162849 "The ad, by 72andSunny—titled "Au Naturel" and pushing the All-Natural Burger—has been watched 9.4 million times on YouTube, and the campaign has generated a staggering 2.5 billion media impressions in less than two weeks, the company tells Adweek exclusively. Both metrics far outpace anything Carl's Jr. has done in the past—including famous ads with Paris Hilton, Kim Kardashian, Kate Upton and Nina Agdal. Despite airing in only the western half of the U.S. during the game, the ad also ranks as the third most shared Super Bowl spot across all social media networks, according to Shift Communications. Also, McKinney took over the Carl's Jr. Twitter handle during the Super Bowl and helped to generate more than 4,500 Carl's Jr.-related tweets totaling more than 41 million impressions. In other words, the target audience of young males isn't tiring of the approach. And judging by the goofy Austin Powers-esque creative of the McKinney ad, it's quite the opposite: The more (comically) risqué, the better."