^ Lane Bryant says they are taking on VS' "beauty standards" because VS does not make lingerie, clothing for the ++ demographic so they made this basically attack campaign directed at VS and use #ImNoAngel The posing is mimicking the "Perfect Body" advertisements VS used previously. They try and get good PR saying they are empowering acceptance of all body types but really it is one of the few ways a company like Lane Bryant can get any press or positive media compared to a giant company like VS and its parent company.