Adriana Lima: much more than a supermodelGraziaAdriana Lima, nuevo rostro de Helena RubinsteinHelena Rubinstein y Adriana Lima no solo unen fuerzas: fusionan historia y presente, laboratorio y pasarela, lujo y autenticidad.Adriana Lima needs no introduction. Her feline gaze, serene elegance, and magnetic presence have been emblematic of the world's most prestigious runways. But beyond the spotlight, Adriana embodies the type of woman Helena Rubinstein has always celebrated : strong, empowered, authentic. And it is precisely that spirit—disciplined, bold, and uncompromising—that Adriana Lima now embodies. At 44, a mother of three, and with an international career that is more vibrant than ever , the Brazilian top model represents more than just beauty: she represents the work behind the myth. This new appointment is more than an image collaboration. It's a dialogue between two female powerhouses who, from different worlds, share the same mission: to make women shine in their own skin. “I agree with Madame Rubinstein,” Adriana says. “To achieve greatness in any form, you have to have discipline, organization, and preparation. It’s the act of taking care of yourself. It’s the act of taking care of yourself.” The quote might sound like a self-help slogan… if it weren't coming from a woman who has walked runways all over the world, graced legendary covers, and achieved something even more difficult in the industry: continuing to shine without needing to reboot, just evolving. This alliance isn't based solely on aesthetics, but on shared values : perseverance, self-improvement, self-confidence, and the ability to excel. These are the same values that led Madame Rubinstein to challenge her time with a jar of cream and a vision. These are the same values that Adriana Lima projects today with every step she takes. Adriana Lima and Helena Rubinstein are not simply a model and a brand; they are two ways of understanding beauty with depth, history, and character.