What vs need to do: a major rebrand in short they can’t survive on this bombshell look they have. Went into one of their stores the other day and it felt tacky, garish and outdated like it was fresh out of 2002. Not to mention overpriced. They need to:
1. Make more bra styles that are cute and light especially in bigger cup sizes. The huge rigid push up bras don’t suit fashion anymore and are awfully bulky.
2. Expand size range
3. Hire some curvier models- I don’t mean hugely overweight but some with curves and genuinely bigger boobs so women who are chesty or curvier can see what they’ll be getting
4. Stop hiring girls who look underage it’s a women’s shop leave them in pink
5. Leave the tacky labelled stuff in pink also, in fact scrap them altogether teenagers don’t want to wear that stuff either they’re changing
6. Scale back the show so that it is more of a classy la Perla hybrid type of show and stop with the tacky parts and ugly outfits. Take it back to the old days of simple sexy lingerie and cute wings
7. Here some curvier girls as angels and have a variety of body types and ethnicities