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Natasha Poly

sedirea
in Female Fashion Models

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Natasha for 500 by Gucci

The supermodel Natasha Poly will be testimonial in the advertising campaign to promote the iconic model

She is one of the hottest supermodels right now, and Natasha Poly will be the face of the advert campaign for 500 by Gucci, the iconic model created by the collaboration of Gucci and Fiat and unveiled during Milan Fashion Week.

The campaign was designed by Gucci’s Creative Director, Frida Giannini, with the help of Lapo Elkann’s Independent Ideas, which took care of the communication. The photography was shot in Rome by Mert Alas and Marcus Piggott. Natasha Poly, the star of the campaign alongside 500 by Gucci, wore a black leather dress created exclusively by the designer: she represents the spirit of travelling with style and living life to the full.

The campaign will run throughout 2011, the 150th anniversary of Italian Unification and Gucci’s ninetieth birthday. The customised car will be officially available to buy from June, but it will be possible to pre-order them on the 500bygucci.com site. The car will be presented at a range of events during the year in the world’s biggest cities.

vogue.it

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